Virtual Reference Discussion Group Upcoming events
Virtual Reference Discussion Group
Saturday, June 26, 4:00 - 5:30 p.m.
The Peabody Orlando, BR II
ALA Annual Meeting, Orlando, 2004
Topic: Assessing Your Market
Virtual reference services in a variety of library types have begun to draw larger and larger audiences; in some, these services have eclipsed email services in numbers of transactions. To draw in these numbers, different libraries have tried different ways to reach their market audiences. How do you publicize your VR services? Have you done any market analysis to determine that this service is a logical use of your resources compared to other services? How have you obtained feedback on the use of your service? Has assessment of the service caused you to change the service, or change your marketing strategies? Please join us for the next Virtual Reference Discussion Group in Orlando at ALA Annual 2004, Sat., June 26, 4 PM to 5:30 PM, to share experiences, questions and best practices.