MARS Goals 2004-05

  1. Explore the most effective ways to communicate with MARS members and non-members through Messages from MARS and the MARS Web site and establish procedures for utilizing and maintaining these communication tools to provide the most value for MARS and its constituents. [RUSA Obj. 3, 4 & 5]
  2. Identify and articulate the unique role of MARS as an organization that supports and encourages those who are innovators and early adopters of new technologies that advance reference and user services in libraries. [RUSA Obj. 3 & 5]
  3. Continue to collaborate with the Reference Services Section and STARS on structural and programmatic issues to ensure that RUSA serves as the best and most comprehensive resource for public service practitioners in libraries. [RUSA Obj. 1]
  4. Encourage a broader and more active membership in the MARS Section. [RUSA Obj. 3 & 5]
    1. Seek ways to promote more active participation by the membership in committees and discussion groups; ensure that virtual membership on committees is provided whenever possible.
    2. Examine staffing patterns in libraries and identify underserved groups such as those in the field of access services whose needs could be fulfilled by MARS; target these groups for outreach.
  5. Focus on current issues in technology and the provision of electronic reference such as:
    1. Educating and preparing reference service personnel for the future. [RUSA Obj. 1]
    2. Evaluating reference services, including virtual reference and networked electronic reference service. [RUSA Obj. 6]
    3. Exploring the impact of commercial reference services and new technologies such as linking services on library reference services. [RUSA Obj. 6]
    4. Examining the impact of legislation such as the USA Patriot Act and new technologies such as RFID on patron privacy. [RUSA Obj. 7 and 6]
    5. Keeping informed of legislation that affects access to electronic products, including copyright and licensing, archiving and fair use issues. [RUSA Obj. 1]
    6. Exploring the meaning of “equity of access,” 2004 ALA President’s initiative, for electronic resources and services, including aspects such as access for people with disabilities and access for those without technology skills and those who do not have access to networks, hardware and software. [RUSA Obj. 2]
  6. Continue to enhance the MARS Handbook and continue to update the MARS Bylaws. [RUSA Obj. 3]
  7. Explore future use of technologies such as satellite and Web broadcasting and instruction/meeting software to expand MARS programming to reach more members and potential members. [RUSA Obj. 1, 3 & 4]

Doris Ann Sweet