MARS Goals - Archives


CONTENTS

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1999-2000 | 1998-99 | 1997-98 | 1996-97 | 1995-96

RUSA

 


MARS Goals 1999-2000

  1. Re-examine and identify the areas of emphasis that create a special and distinct niche for MARS activities within ALA.
  2. Focus on the impact of technology on reference services, in areas such as:
    1. Implementing new integrated systems.
    2. Answering the "new" reference questions.
    3. Evaluating systems and databases.
    4. Involving reference expertise in license agreements to accommodate patrons' needs.
    5. Guiding successful patron interactions in the shift from print to e-journals.
    6. Empowering reference staff to form alliances at their institutions with all relevant areas (e.g., systems, serials, license negotiators) to assure patron-focused decision-making.
  3. Continue to enhance the MARS Web site.
  4. Continue to enhance the MARS Handbook on an ongoing basis.

Established by the MARS Planning Committee with ViceChair/Chair-Elect Linda Friend, Midwinter 1999.

MARS Goals 1998-99

  1. Expand MARS' repertoire for publishing and/or disseminating information about Section activities. Make good use of existing technologies; explore newer methods; evaluate which media are appropriate for what messages, and to reach whom.
  2. Find additional / alternative models for active participation in MARS besides conference attendance.
  3. Involve librarians from many different types and settings in the Section by:
    1. Looking at the existing MARS Committee structures to see where there's likely to be common interest.
    2. Targeted outreach.
    3. Looking at where the current issues / controversies in those library worlds converge with MARS' goals.
    4. Seeking out collaborative projects more aggressively.
  4. Continue to evaluate electronic resources and on analyze user behavior. Communicate findings to the folks producing / publishing those resources.
  5. Incorporate non-text information resources in MARS projects.
  6. Issues for emphasis:
    1. What kinds of information aren't readily available in electronic form? How does this skew the informational services that libraries can offer? What can MARS do to provide a more complete answer, a wider range of resources?
    2. Who has access to electronic information, and who doesn't?
    3. How do we balance open access to information with our responsibilities to provide good information? Where does guidance on evaluating resources veer into censorship?
    4. What about access to document delivery - the information, ultimately - and not just to a bibliographic citation?
    5. How will some of these decisions be made for libraries by events in the "information marketplace"?

Established by the MARS Planning Committee with ViceChair/Chair-Elect Lise Dyckman, Midwinter 1998.

MARS Goals 1997-98

  1. Provide training information on electronic information sources.
  2. Analyze and assess the role of electronic document delivery in an electronic reference service context.
  3. Explore the user interface design process and identify ways to link the understanding of user behavior and the design process.
  4. Develop program(s) on electronic service personnel issues.
  5. Develop program(s) on information needs and information-seeking behavior of users and potential users of electronic resources and services.
  6. Collect and disseminate information on user behavior, attitudes, knowledge and approaches to electronic information resources and services.
  7. Develop program(s) on physical facilities and equipment for the provision of electronic resources and services.
  8. Develop checklists and guidelines for electronic equipment and access for users of all abilities.
  9. Increase membership in MARS and provide increased opportunities for participation.
  10. Enhance the information provided to all MARS members and potential members through Messages from MARS, MARS-L and the Gopher for our members, including news of interest such as continuing education opportunities, conference programs, etc.
  11. Develop and conduct surveys about emerging service patterns for the delivery of electronic information resources.
  12. Develop and conduct program(s) on service patterns for the delivery of electronic information resources and services that are responsive to the needs of users and potential users.
  13. Gather and disseminate information on management of electronic document delivery in reference services.

Established by the MARS Planning Committee with ViceChair/Chair-Elect Amy Tracy Wells, Midwinter 1997.

MARS Goals 1996-97

  1. Develop strategies for increased interlibrary and interinstitutional access to electronic resources.
  2. Explore consortia arrangements for negotiating licenses, coordination of user interface design, and other opportunities for interlibrary cooperation relating to electronic resources.
  3. Develop and publish lists of recommended electronic products or of bibliographies of articles critically evaluating electronic products.
  4. Involve library educators in MARS initiatives related to teaching and training.
  5. Provide the resources for information service personnel to acquire and improve skills in providing electronic reference services, particularly for staff who are geographically distributed.
  6. Develop leadership within MARS.
  7. Facilitate opportunities to participate in MARS committees outside of attending conferences.
  8. Increase membership in MARS and provide increased opportunities for participation, especially by public, school, and special librarians.
  9. Provide Section publications in appropriate formats while expanding the distribution channels.

Established by the MARS Planning Committee with ViceChair/Chair-Elect E. Paige Weston, Midwinter 1996.

MARS Goals 1995-96

  1. Provide training information on electronic information sources.
  2. Promote an awareness of emerging electronic information sources such as WWW resources in the reference process.
  3. Collect and synthesize information about existing models and modes of virtual reference services.
  4. Collect and disseminate information on learning and teaching styles for "training the trainer" programs.
  5. Develop, collect and disseminate information about how to evaluate and improve the electronic reference skills and competencies of personnel who provide electronic reference services.
  6. Develop tools for educating users in how to identify and use electronic information sources and services.
  7. Identify and increase awareness of locally-developed systems which respond effectively to users' needs.
  8. Develop program(s) on physical facilities and equipment for the provision of electronic resources and services.
  9. Develop programs or discussions to explore service patterns and issues surrounding the user-initiated electronically mediated document delivery.
  10. Develop strategies for increased interlibrary and interinstitutional access to electronic resources.
  11. Gather and disseminate information on management of electronic document delivery in reference services.
  12. Gather and disseminate information on collection development policies for electronic information services and resources, e.g., circulatable CD-ROMs, electronic text archives and other forms of digital texts.
  13. Provide MARS publications in appropriate formats while expanding the distribution channels.
  14. Develop a plan to systematically monitor legislation and policy issues at the Federal and state levels that have an impact on electronic reference services and resources.
  15. Increase effective communication within MARS through the development and maintenance of a strong MARS presence on the Internet, e.g., MARS-L, ALA Gopher, and a MARS WWW information server.

Established by the MARS Planning Committee with ViceChair/Chair-Elect Denise Beaubien Bennett, Midwinter 1995.


RUSA Goals and Strategic Plans

RUSA Strategic Plan for 2003-2006

RUSA 1999-2000 Strategic Plan (excerpt)

Objective 1: Provide leadership in professional development for reference and user services professionals.
Objective 2: Advocate for the information disenfranchised.
Objective 3: Seek ways to improve participation in RUSA by reference and user services professionals.
Objective 4: Ensure the effectiveness of RUSA in meeting its and ALA's mission.
Objective 5: Increase the visibility of RUSA in the profession and society at large.

RUSA 1998-99 Overview of the Strategic and Financial Plan (excerpt)

III. Environmental Scan
External changes: Librarians continue to update the provision of reference and public services. Changes include the following:

  • Organizational Structure: Flattened hierarchy, team decision-making, collaborative work groups, client-centered services, decentralized services.
  • Staffing: Information desk staffed by paraprofessionals, librarians involved with individual consultation services and not place-bound, librarians will have more specialized knowledge and will be involved in design and creation of local databases, may have degrees other than MLS.
  • Tools and equipment: Networked workstations, multi-media, expert systems and user-intuitive systems, access to more information in electronic form.
  • Clients: Not coming to the library as often and will access from remote sites, will be more diverse, will have higher expectation of library.
  • Services: Tiered services based on level of need, more delivery of information, more electronic delivery, targeted services for specific clientele. Librarians will create value-added information products. Libraries will have a market focus.

RUSA response to these changes: RUSA sections are planning programs at the 1999 Annnual Conference to address the needs of the members. We plan to continue to develop our website and mount bibliographies and other materials to assist our members in their continuous learning.