MARS Chair's Program 2005

2005 MARS Chair's Conference Program

E-Reference Services: What Are Our Users Telling Us?

Sunday, June 26, 2005
10:30 am - 12:00 pm
Grand Ballroom, Chicago Intercontinental Hotel
505 N. Michigan Avenue

How much do we know about information-seeking behaviors in the digital age and how well e-reference services mesh with users' expectations? Instant Messaging is used by 90% of teens and 48% of adults online, according to a recent survey. Yet many e-reference services report low usage. What role does--and will--the library play for our digitally-oriented clientele? Just what can we learn from our users that will help us plan and design 21st-century electronic reference services?

Join a distinguished panel and then participate in a Q&A session.


  • Sara Weissman (Morris County NJ Public Library),
  • Charles McClure (Florida State University) and

  • Sharon Morris (AskColorado, Colorado State Library),

Louise Greene (Anne Arundel Community College) and Laura Kortz (New Jersey City University) will join the speakers for the Q&A.