Discussion Forum presented by the
Business Reference in Public Libraries Committee
June 25, 2005
Marketing the Library Bibliography
Baker, Sharon L. and Wallace, Karen L. The Responsive Public Library: How to Develop and Market a Winning Collection. 2nd ed. Englewood, Colorado: Libraries Unlimited, 2002.
Block, Marylaine. "The Secret of Library Marketing: Make Yourself Indispensable," American Libraries Sept. 2001 v32 i8 p48.
Davis, Ronnie. "The Bay Area's Best Value," Library Journal v129 i15 p32.
Dempsey, Beth. "Target Your Brand: Build an Identity that Works in the Age of the Superstore," Library Journal v129 i13 p32.
DiMattia, Susan S. "The SUV Idea: When it comes to Marketing and Advocacy, Information Professionals Should Concentrate, With Flair, on the Problems Library Clients Need to Solve," Library Journal v129 i19 p38.
DeSaez, Eileen Elliott. Marketing Concepts for Libraries and Information Services, 2nd ed., New York: Neal-Schuman Publishers, 2002.
Junion-Metz, Gail. "Sell Yourself: Public Relations and Marketing Tips for Libraries," School Library Journal, Oct 2003 v49 i10 p40(1).
Karp, Rashelle S. Powerful Public Relations: A How-to Guide for Libraries. Chicago: American Library Association, 2002.
Keresztury, Tina. "Super Librarian to the Rescue!: This Statewide Image Life has Energized New Jersey Librarians and Patrons and Brought New Attention to Library Services," Library Journal v129 i9 p32.
Klopper, Susan M. "Selling Library Services: Selling Your Expertise," Business Information Alert, June 2002 v14 i6 p1(4).
Reed, Sally Gardner. Making the Case for Your Library: A How-To-Do-It Manual. New York: Neal-Schuman Publishers, 2001.
Sass, Rivkah K. "Marketing the Worth of Your Library", Library Journal, June 15, 2002 v127 p37(2).
Siess, Judith A. The Visible Librarian: Asserting Your Value with Marketing and Advocacy. Chicago, American Library Association, 2003.
Siess, Judith A. "Marketing Without Much Money: You Don't Need Big Bucks to Get the Word Out. Here are (more than) a Few Ideas," Information Outlook, Oct 2004 v8 i10 p28(4).
Walters, Suzanne. Library Marketing That Works, 1st ed. New York: Neal-Schuman Publishers, 2004.
Weingand, Darlene E. Future-driven Library Marketing. Chicago: American Library Association, 1998.
Wilson, A. Paula. Library Web Sites: Creating Online Collections and Services. Chicago: American Library Association, 2004.
Wolfe, Lisa A. Library Public Relations, Promotions and Communications: A How-to-Do-It Manual, 2nd ed. New York: Neal-Schuman Publishers, 2003.
Schmooze or Lose: Building Business Relationships
Business Reference in Public Libraries Committee, ALA Annual Conference, June 25, 2005
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