Library 2.0, Business Reference, and the Tech Savvy Generation

RUSA BRASS Discussion Group
ALA Annual Conference - Anaheim
Sunday, June 29, 2008 10:30 - 12:00
Anaheim Convention Center, Room 210 A-C
78 Attendees

BRASS Discussion Group Notes

Recorders: Doreen Harwood, University of Washington Bothell, Kate Pittsley, Eastern Michigan University, Andy Spackman, Brigham Young University.

Louise Feldmann, Chair of the BRASS Discussion Group, welcomed everyone to the discussion and mentioned that we would begin the session with the topic, Library 2.0, Business Reference, and the Tech Savvy Generation, and then open the discussion to other questions and announcements.

The following notes are organized by topic.

Library 2.0 Topics


U. Las Vegas uses Jing for screen casts. Project Jing is a free platform for making screencasts that is URL based and easy to use. It can be used as an extention of chat or for fast email reference, by creating Jing screen casts on the fly and sending the URL.

Jing host the screencasts on their server. These are 5-minute screen captures. Some computers or software might not be able to show it. Works well for email reference - wherever you can put up a URL, you can use it. Annoying: a permanent icon on your screen. Easy plug and play technology.

Advantage of Jing don't have to worry about sending big files.

What is the right stuff to make a podcast from?

Working with professors, a librarian used Camtasia for podcasts. Good for repetitive questions. Keep them short. Five-minutes on company/industry databases.

Eastern Michigan U uses podcasts. The successful ones are small but technical. Short videos - works well to include URLs to these from online guides. Examples are available here:

U of N Carolina at Chapel Hill uses a step process.

Camtasia or Captivate, whichever you use, there is a learning curve - storyboarding, scripting, ADA compliance issues, etc. Use Jing for quick and dirty. It's fast and successful.

If a Business School wants to download and use podcasts in classes, what is the copyright? Response: Assume it's copyrighted and contact the producer.

Is there a central area for podcasts where they are freely available to use? U of Ontario mentioned ANTS: ANimated Tutorial Sharing Project

Has anyone done a tutorial for AdSpender? They have one of their own, but it's not quick.


U Minnesota - Started Meebo widget but had problem staffing. As an answer to having many operators available, they created a Meebo chat room.

What are concerns with Meebo?

  • It's anonymous so you don't know from whom the message is coming.
  • Once they are gone--they are gone. Since it's anonymous, one doesn't know to whom to respond. There is a response number only, so you must ask for their email. It could be faculty contacting you. 24/7 is more sophisticated with login and contact information.
  • Meebo harvests information and some have experienced an increase in spam as a result. Others have not experienced spam problems.Because of the harvesting and privacy issues,some have switched to PIDGIN instant messenger service. However, it was thought that, if it's anonymous, perhaps harvest isn't an issue.
  • Same problems with reference over the phone: there isn't a log and you don't always know to whom you are talking.

Claremount College - Meebo on financial planning page. Has anyone else done this for a department page, a business page?

Response: One did for both subject and course guides. Another mentioned getting little usage perhaps it's the clientele? It's not being marketed a lot.

Cal State - They do not have librarians at the reference desk, they only have students. Librarian on call carries a cell phone. The cell phone is passed to the next librarian on duty. At the same time, they also log into a shared chat room. They've been doing this for two years and it's been successful for them. People love it and reference shot up since implementation in April.

LibGuides from SpringShare

Anyone using LibGuides? It's a web authoring program featuring a 2.0 content management and information sharing system designed for Libraries.

Emory - It's being used at Emory where they were given a long trial for the academic year. LibGuides does not have sophisticated features like Dreamweaver but the software only takes about five-minutes to learn and is very easy to use. LibGuides is adding useful features whereby you can borrow from someone, change colors, and themes, etc.

If you know html, you can get in and do what you want with it.

Princeton - They signed a contract after a one-year trial. Soooo easy!

OSU - Librarians can share information in their library. Business libraries can share with one another. Any content can be put into LibGuides, including 2.0 like flicker.

UL - LibGuides is developed by SpringShare. Easiest product ever used. Easy to add and drop databases. Everything in LibGuides is available on Facebook.

LibGuides content can be displayed on any webpage and you can get the number of hits. You can have a profile, chat, newsfeeds and, in the future, students will be able to use for their projects, too.

Princeton - You can label and add more. You are limited to their boxes, but now you can have layered boxes. They are a pretty flexible company.

Someone added that they can be used on mobile devices.

Oregon State University has developed an Open Source platform for creating library guides called Library ala Carte. This is an option for libraries that have a programmer who can work on it.

Models for Library Guides

Does anyone have a good model for library guides? LibGuides has a standard template but it does not necessarily reflect what might be needed, for instance, incorporating how students approach information.

There was mention of using Porter's Five Forces or the Griffin Model to copy the external environment and create links to various sources. Should permission be sought to use the model from the publisher? When contacted, the publisher said students must buy the textbook. This librarian would like to use model images to create visual organization for guides rather than use a linear or tab form. How can we use business models? There may be copyright problems with use of images on a website. Concentric circles aren't exactly art. We need to use business models to approach ideas, how students think.

Georgetown U - The idea can't be copyrighted, so we can draw our own five forces as long as the idea is expressed in a different manner. The idea needs to be transformed in some way.

Rider U - She uses the syllabus and project guide from the instructor for conceptual mapping of resource guides (Does this for classes taught repeatedly). She uses faculty structure so students can follow it and it works.

We have talked about BRASS hosting a repository of guides, etc. Maybe we should have somewhere to put contributions, e.g., Bobray is master of Datastream.

Facebook and LibraryThing (catalogs books online)

Anyone using Facebook? What's working? Anyone using LibraryThing to let them know about new books?

In Facebook, you can create catalog information but there's nothing social about a catalog.

Oregon State University - Used for creating pages for facebook. Facebook fans went up by 30. Students are asked to get a Facebook page before coming to the university. Blackboard connects with Facebook.

Source Topics

Lexis/Nexis Academic

U of N Carolina at Chapel Hill - Who is implementing technology available from LexisNexis Academic? They have a stable URL for Hoovers.

Princeton - Majority of items in LexisNexis have direct URLs. They have gotten better. Some things you still cannot access directly.

NAARS is not easy to find. Is there a stable URL such as for historical reports? [Note: NAARS is now in Lexis/Nexis Academic under Annual Reports - Corporate (AICPA)]

When you find things like GAAS or GAAP guides (which are in LexisNexis Academic), are you cataloging them? One person responded that they do catalog them.

There is a wiki for LexisNexis that has quite a bit of traffic such as about stable URLs. You can ask questions. New content is always being added. Alistar Morrison is helpful.

U New York - They were able to secure for their business program. Others might want to see if it's available to them. Contract may require limiting access to the business school.

What are advantages of Looks and feels different. Content is different. LexisNexis Academic is pulling titles away and has fewer business industry publications. He doesn't show LexisNexis Academic to MBA students for the business publications they need--rather he uses because he feels there may be more content and titles in There may also be better functionality.

How can it be limited to just the business school? There is an exclusive agreement and user name and password are required. It depends on how much the business school has in their budget to be able to do this. For example, his business school also subscribes to Datastream.

Ryder U - To limit remote access to Business Schools a campus would have to have that information in a field in the student profile. Not all campuses would have this, so some won't have the ability to limit access to Business students.

There was discussion about the advisability of business schools acquiring access to databases that are not made available in the main library. Mention was made about the importance of encouraging vendors to not do this. CRSP is known for this. Some institutions won't acquire databases if they must limit to just business schools.

Academic contact for is Jude Hays (sp?).

Havard Business Review

Does anyone have experience with the online HBSP package?

HBR doesn't allow libraries to put cases on reserve. Can't link to cases in EBSCO database.

Claremount College - HBR wants faculty to purchase the case studies for classes.

Emory - They get cases from Faculty log on and students can log on and get the cases.

A former Harvard Business Library employee mentioned that the HBSP model has cases as their cash flow.

Corey Seeman at University of Michigan has been in contact with Harvard Business School Publishing--is working on purchasing a suite of resources.

Real Estate

Princeton - There is some free real estate data, e.g., American Housing Survey, but what people want is actual prices for specific cities. Is there a good service that gives true pricing real estate data? was mentioned but is not considered accurate. Users need trends over time. There are housing indexes for resell data - top 6-7 markets in Bloomberg. S&P purchased Case-Shiller Home Price Index and makes it available free on the web. It shows real estate price trends over time (20 years) for 20 major housing markets. Might want to download as long as they still are free. GlobalInsight has county data. Does DataQuick go beyond California? They are pricey. You must provide parameters and they sell the information to you. It's by zip code.


At their luncheon, Ebsco mentioned having research tools that you may want to explore.


They are no longer offering Bloomberg Academic. They are now charging commercial prices. UM went down to 3 and now 2 terminals. Has anyone dropped this service due to price increase and what is it being replaced with?

Thomson Reuters wants to be competitive and this might be an option. There do not seem to be other players out there except for small players who might charge $500 - $1,000/month such as day traders with news. There was an article in NYT about Thomson looking to go for Bloomberg market and they took over Reuters. Article quoted about $1,000/month for Reuters product but coverage would need to be looked into. Historical data is not as good and does not have weighted cost of capital (WCC). How much of Reuters product is downloadable? Bloomberg attracts students to business schools.

Outreach Topics


Does anyone have successful strategies for reaching out to faculty?

U S Fla - librarians have blogs and send out email to faculty to let them know the new newsletter is out, and they are getting tons of hits.

Office Hours

How many provide office hours? Some responded they do, for it was thought office hours help control traffic.

WSU - Went to office hours because there were so many walk-ins. Students are now given her office hours, email and desk hours in class.

Rider U - Doesn't mind walk-ins. If they can find me, I help them. Everything I give them has my contact information on it.

Another librarian mentioned meeting with students by appointment only. She has 850 business students. She also has open labs for 3-4 hours where they have computers and can consult with her.

Another librarian mentioned going into the business school computer lab; however, their new business school won't have a lab, so she will then use the atrium instead as a commons area.

One librarian said the business school is a mile away, so she has an office there to hold office hours. She has actually experienced as much use by faculty as by students. It can save time in not having to schedule appointments and is a model students are familiar with.

Yet another said she once got stuck at an atrium, where she had a hard time hearing, but she got visibility and consultations.

One librarian reported that when her office hours were advertised on the B-schools TV ad system, she got traffic.

Finally, a librarian reported having office hours outdoors near the business school, but alpha males do not usually want to approach you in a visible place. It was thought that they want to be anonymous and use Meebo, for they don't want others to know they do not know something (see it as a sign of weakness)faculty, too.


Job openings: Emory U in Atlanta for marketing librarian and at Auburn U in East Carolina for a business librarian.

BRASS has a mentoring program. If you want to learn more about BRASS, contact Amia Baker, Chair of Membership Committee

If you need a BRASS pin, see Jennifer Boettcher, Georgetown U.

BRASS Annual Program will be Monday, June 30, 8:30 - 11:30 am; BRASS Breakfast at 8 am, sponsored by Standard & Poor's, and Program: Bull's-Eye! Targeting the Right Consumer with Market Research, Hyatt Regency Orange County, Royal E/F.

RUSA Program will be at 4 p.m. Monday, June 30, 4 - 6 pm - RUSA Awards Ceremony and Reception, including BRASS award winners. Disneyland Hotel, Disneyland South Ballroom.

BRASS 20 th Anniversary Bash will be on Monday evening, 7:00-10:00 PM, with the theme, BRASS@20: Celebrating the Business of Business Librarianship, at the Anaheim White House Restaurant (887 S. Anaheim Blvd., Anaheim), sponsored by Standard & Poor's and Gale Directory Service

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