2003 Publishers Open Forum

Disclaimer

January 27, 2003
Philadelphia, Penn.


Market Research Information: On a Library Budget?

Audience questions and publisher responses


Questions to Gary Warech, Simmons Market Research Bureau:

Q: Does Choices III provide info on families as well as kids and teens?
A: Yes

Q: Is the information truly longitudinal?
A: No

Q: What is the embargo period?
A: Choices III is 1999. Choices II covers 96-98. Simmons is reviewing the embargo period.

Q: Is there a web product back file?
A: It’s in development.

Q: How many times do you contact a household?
A: Once only

Q: Do you pay for participation?
A: Yes, $4-$5 on the front end; $15 on the back end. We do speak to everyone in the household.

Q: What does MRI (Mediamark Research, Inc.) cover?
A: Magazines only

Q: What does Simmons (Choices) cover?
A: All media

Q: Are your questionnaires available?
A: Yes, we can provide them upon request.

Q: Do you provide information at the manufacturer and commodity level?
A: No on manufacturers.

Questions to Eric Restum, Euromonitor International:

Q: Does Euromonitor do business with aggregators?
A: Yes, such as Dialog, MarkIntel, Lexis-Nexis. There are pros and cons to working with aggregators.

Q: What problems do you experience working with the academic market?
A: Academics like to use aggregators.

Q: How do you determine which markets are emerging markets?
A: Overall GDP

Q: How much is your fullest package?
A: $30,000 and it includes all our market research.

Q: Do you provide information at the manufacturer and commodity level?
A: Some

Q: Do you provide usage statistics?
A: Yes, will provide upon request.

Questions for Mariam Hasan, ProQuest Direct:

Q: Do you provide information at the manufacturer and commodity level?
A: We’re working on it.

BRASS Business Reference Sources Committee

bulletPublishers Open Forum
ALA Midwinter Conference, January 27, 2003



Disclaimer : This publication has been placed on the web for the convenience of BRASS members. Information and links will not be updated. Posted 24 April 2003.