2003 Publishers Open Forum
January 27, 2003
9:30-11:00 AM
Market Research Information: On a Library Budget?
For the 2003 Publishers Open Forum, three leading publishers of market research information were invited to discuss product development. Each presenter was provided with a list of questions in advance to be addressed at the Forum. Their answers, along with responses to additional questions from the audience, are outlined below.
Information for Euromonitor International - to be provided by Eric Restum, Director of the Chicago Office and Head of Sales and Marketing
Information for Marketresearch.com Academic - provided by Rob Granader, CEO of Marketresearch.com and Mariam Hasan, ProQuest Librarian-Publisher for Business & Economics
Information for Simmons Market Research Bureau - provided by Gary Warech, Director of Integrated Marketing
BRASS Business Reference Sources Committee
Publishers Open Forum
ALA Midwinter Conference, January 27, 2003
- Market Research Information: On a Library Budget?
- Information from Euromonitor [not yet available]
- Information from Marketresearch.com
- Information from Simmons Market Research Bureau
- Audience questions and publisher responses
Disclaimer : This publication has been placed on the web for the convenience of BRASS members. Information and links will not be updated. Posted 24 April 2003.
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Presentations and Handouts
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