Marketing.gov: Tools for Success

Disclaimer

Joint BRASS and GODORT program
June 18, 2001
San Francisco, California


www.SANDAG.org

Anne Streinberger
San Diego Association of Governments



SANDAG

  • San Diego Association of Governments
  • Forum for regional decision-making, planning, and implementation
  • 19 local government representatives
  • 7 advisory members
  • Monthly board meetings, technical and advisory committee meetings


Voting Members
[Presenter displayed a map of the San Diego area with SANDAG member governments indicated.]

Regional Work

  • Population growth
  • Transportation
  • Census data
  • Habitat planning
  • Housing
  • Energy
  • Economic prosperity
  • Public Safety
  • Binational Planning
  • Beach Sand


SANDAG’s Web site

  • Established 1995
  • 5,000 Web pages
  • 12,500 daily page views
  • 1,000 unique daily visitors


A Regional Resource

  • Reports
  • Meeting Agendas
  • Formatted demographic profiles
  • Data downloads
  • GIS layers
  • Interactive database and mapping applications


Government to Business

  • Census data
  • Demographic and economic estimates and forecasts
  • Transportation information
  • Employment and residential lands inventory


Census Data

  • 2000 Census data
  • Cities, unincorporated communities, census tracts
  • Population counts, race/ethnicity, gender, age, marital status
  • Owner/renter, vacancy rates


Regional Transportation Information

  • Average daily traffic volumes
  • Transit passenger counts
  • Transit stop locations


Employment and Residential Lands Inventory

  • Regional Economic Development Information (REDI) system
  • Current and planned land use
  • Available employment and residential land
  • Mapping system


Mapping Applications

  • San Diego-Tijuana Border Atlas
  • Industrial Clusters
  • Demographic and Economic Mapping System


Database Applications

  • Profile WareHouse
  • Data WareHouse
  • BorderBase
  • Online Transit Information System
  • eStops


On the Horizon

  • Web site redesign
  • Better navigability
  • Quick access to information
  • Marketing and outreach


“The dream behind the Web is of a common information space in which we communicate by sharing information.”
- Tim Berners-Lee, inventor of the World Wide Web

www.SANDAG.org


bulletMarketing.gov: Tools for Success
Joint BRASS and GODORT Program, ALA Annual Conference, June 18, 2001



Disclaimer: This publication has been placed on the web for the convenience of BRASS members. Information and links will not be updated. Posted 30 August 2001.