Presentations and Handouts

Advertising and Marketing

bulletBull's Eye! Targeting the Right Consumer with Market Research
BRASS Publishers' Forum, ALA Conference, June 30, 2008



bulletBuenos Negocios! Hispanic Market Information Sources
BRASS Publishers' Forum, ALA Midwinter Conference, January 14, 2008



bulletPublishers Open Forum
ALA Midwinter Conference, January 27, 2003

bulletBRAND AID: Creating a Presence in Your Community
BRASS Program, ALA Annual Conference, June 17, 2002

bulletMarketing.gov: Tools for Success
Joint BRASS and GODORT Program, ALA Annual Conference, June 18, 2001