Presentations and Handouts

Advertising and Marketing

bullet Bull's Eye! Targeting the Right Consumer with Market Research
BRASS Publishers' Forum, ALA Conference, June 30, 2008



bullet Buenos Negocios! Hispanic Market Information Sources
BRASS Publishers' Forum, ALA Midwinter Conference, January 14, 2008



bullet Publishers Open Forum
ALA Midwinter Conference, January 27, 2003

bullet BRAND AID: Creating a Presence in Your Community
BRASS Program, ALA Annual Conference, June 17, 2002

bullet Marketing.gov: Tools for Success
Joint BRASS and GODORT Program, ALA Annual Conference, June 18, 2001