Presentations and Handouts
Advertising and Marketing
Bull's Eye! Targeting the Right Consumer with Market Research
BRASS Publishers' Forum, ALA Conference, June 30, 2008
- Niche Marketing (information gathering) to Southern California Populations (.ppt)
- Using Target Maketing to Explore Opportunities in a Changing Market (.ppt)
- SimplyMap Presentation (.ppt)
- BRASS Forum Notes (.doc)
- BRASS Forum Bibliography (.doc)
Buenos Negocios! Hispanic Market Information Sources
BRASS Publishers' Forum, ALA Midwinter Conference, January 14, 2008
- Census Presentation (.ppt)
- Simmons Presentation (.ppt)
- SimplyMap Presentation (.ppt)
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BRASS Forum Notes (.doc)
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BRASS Forum Bibliography (.doc)
Publishers Open Forum
ALA Midwinter Conference, January 27, 2003
- Market Research Information: On a Library Budget?
- Information from Euromonitor not provided
- Information from Marketresearch.com
- Information from Simmons Market Research Bureau
- Audience questions and publisher responses
BRAND AID: Creating a Presence in Your Community
BRASS Program, ALA Annual Conference, June 17, 2002
Marketing.gov: Tools for Success
Joint BRASS and GODORT Program, ALA Annual Conference, June 18, 2001
RUSA President's Program
Career Resources Page
Core Competencies for Business Reference
Descriptions of core resources in basic business subject areas, presented in a question-and-answer format.
Academic BRASS
A web newsletter targeting current and aspiring academic business librarians around the globe.
Best of the Best Business Websites
A list of the best business Web sites in fifteen subject areas, chosen by members of the BRASS Education Committee.
Public Libraries Briefcase
A web column by the Business Reference in Public Libraries Committee.
Presentations and Handouts
Presentations and handouts from BRASS forums and discussion groups.
