January 14, 2008
Buenos Negocios! Hispanic Market Information Sources
For the January 2008 Publishers Open Forum, three leading publishers discussed sources for marketing to Hispanics in the United States. Below are their Powerpoint presentations along with notes from the session and a bibliography.
2002 Survey of Business Owners and Self-Employed Persons (SBO) (.ppt)
Lee R. Wentela, Chief, Economic Census Branch: Census Bureau - Company Statistics Division
Simmons HIspanic Data Sources (.ppt)
Dr. Max Kilger, Chief Behavioral Scientist: Simmons
Information for U.S. Business Reporter (.ppt)
Charles Swartz, Vice President, Technology: Geographic Research, Inc.
BRASS Notes (.doc)
Notes taken during the Forum
Buenos Negocios! Bibliography (.doc)
Leticia Camacho, Business Librarian, Harold B. Lee Library
Disclaimer : This publication has been placed on the web for the convenience of BRASS members. Information and links will not be updated. Posted 22 May 2008.