BRAND AID Creating a Presence in Your Community


Annual BRASS program
June 17, 2002
Atlanta Georgia

Selected Resources

Shelley Bennett
Chicago Public Library

Mary Gilles
Washington State University

Books | Articles


Baker, Sharon and Karen L. Wallace. The Responsive Public Library: How to Develop and Market a Winning Collection, 2d ed. Englewood, Colo.: Libraries Unlimited, 2002.

Barlow, Janelle and Dianna Maul. Emotional Value: Creating Strong Bonds with Your Customers. San Francisco: Berrett-Koehler, 2000.

Beckwith, Harry. Selling The Invisible: A Field Guide to Modern Marketing. New York: Warner Books, 1997.

Blanchard, Kenneth H. and Sheldon M. Bowles. Raving Fans: A Revolutionary Approach to Customer Service. New York: Morrow, 1993.

Bly, Robert W. Become A Recognized Authority In Your Field In 60 Days Or Less. Indianapolis, Indiana: Alpha, 2002.

Buckingham, Richard. Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships. Washington, D. C.: Kiplinger, 2001.

Edwards, Paul; Sarah Edwards and Laura Clampitt Douglas. Getting Business To Come To You: A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy, 2d ed. New York: Jeremy P. Tarcher/Putnam, 1998.

Godin, Seth. Permission Marketing: Turning Strangers into Friends and Friends into Customers. New York: Simon & Schuster, 1999.

Gutek, Barbara A. The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies and Business Structures. New York: AMACOM, 2000.

Mandell, Terri. Power Shmoozing: The New Etiquette for Business and Social Success. Los Angeles: First House, 1993.

Putnam, Anthony O. Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals. New York: Wiley, 1990.

RoAne, Susan. How To Work A Room: The Ultimate Guide to Savvy Socializing in Person and Online. New York: Harper Collins, 2000.

Sheth, Jagdish N. and Andrew C. Sobel. Clients For Life: How Great Professionals Develop Breakthrough Relationships. New York: Simon & Schuster, 2000.

Sheth, Jagdish N. and Andrew C. Sobel. Clients For Life: Evolving from an Expert for Hire to an Extraordinary Advisor. New York: Simon & Schuster, 2002. Paperback edition of title cited above.

Weingand, Darlene E. Marketing/Planning Library And Information Services, 2d ed. Englewood, Colo.: Libraries Unlimited, 1999.

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Besant, Larry A. "Upsize This! Libraries Need Relationship Marketing." Information Outlook (March 2000): 17.

Campbell, Amy. "Bridging to Business: Ela Area Library Plugs into Local Biz." Today’s Librarian (Sept. 2001): cover story.

Coffman, Steve. "What If You Ran Your Library Like a Bookstore?" American Libraries (March 1998): 40-6.

Erbes, Bill. "Reaching Out With Business-Related Information." Illinois Libraries 82 no. 1 (Winter 2000): 40-2.

Koontz, Christine M. "Marketing Research Is a Useful Tool for Libraries." Marketing Library Services: MLS 15 no. 7 (Oct/Nov 2001): 4-5.

Lee, Deborah. "Marketing For Libraries: Theory and Practice." Missisippi Libraries 64 no. 3 (Winter 2000): 101-3.

Leisner, Tony. "Should Libraries Engage in Marketing." 61st IFLA General Conference-Conference Proceedings-August 20-25, 1995.

Pray, Lou. "Use Customer Feedback to Measure the Success of Your Marketing." Marketing Library Services: MLS 15 no. 1 (Jan/Feb 2001): 4-5.

Sheth, Jagdish and Andrew Sobel. "The Soul of the Great Professional." Consulting To Management 11 no. 2 (Sept. 2000): 9-15.

Stratigos, Anthea. "Information Centers and the Marketing Equation." Online 23 no. 5 (Sept/Oct 1999): 67-71.

Stratigos, Anthea. "Measuring End-User Loyalty Matters." Online 23 no. 6 (Nov/Dec 1999): 74-6.

Webber, S. "Marketing Information and Library Services: Are People Learning About It?" Business Information Review 18 no. 4 (December 2001): 16-23.

White, Herbert S. "Marketing as a Tool For Destabilization." Library Journal 122 no. 2 (February 1997): 16-17.

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bullet BRAND AID: Creating a Presence in Your Community
BRASS Program, ALA Annual Conference, June 17, 2002

Disclaimer : This publication has been placed on the web for the convenience of BRASS members. Information and links will not be updated. Posted 19 August 2002.