Best Business Web Sites: Advertising and Marketing

best of the best business web sites
Sponsored by the BRASS Education Committee

Advertising and Marketing

Maintained by
Kara Gust
Gast Business Library, Michigan State University
gustk@msu.edu


For a resource guide about answering basic reference questions related to this topic, see the BRASS Core Competencies for Business Reference web page on Advertising and Marketing.

Ad* Access
http://scriptorium.lib.duke.edu/adaccess/
"The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University."

Advertising Age
http://www.adage.com/
Advertising Age is a well established industry publication. This website provides a number of useful links for researchers which includes Ad Age Data Center which provides advertising data and Ad Age Century which provides an advertising timeline as well as ranking lists for the top ads, campaigns, and jingles. Also provides some demographic information through Ad Age American Demographics.

Advertising World
http://advertising.utexas.edu/world/
The University of Texas at Austin's Advertising Department has created this comprehensive collection of links to advertising and marketing information. Links are arranged into over 81 categories and include many hard-to-find topical areas.

Adweek
http://www.adweek.com
Provides the latest in advertising and marketing news, along with agency ratings, best spots of the month and year listings, job postings, and more.

AdViews
http://library.duke.edu/digitalcollections/adviews/
A digital collection of thousands of vintage television commercials from the 1950s to the 1980s.

Brandweek
http://www.brandweek.com
"Brandweek.com is an online marketing magazine delivering breaking news, analysis and industry data geared to corporate branding professionals. Brandweek.com provides up-to-the-minute reports on traditional and Internet brand marketing strategies in all major product categories and gives you vital information on how to be competitive - locally, nationally and globally. "

CI Strategies and Tools: I3 Internet Intelligence Index
(Fuld & Company)
http://www.fuld.com/fuld-bin/f.wk?fuld.i3.home
Fuld & Company has created this Web site as a resource for competitive intelligence information. An excellent site for marketing data especially for specific industries.

ClickZStats: Trends & Statistics
http://www.clickz.com/stats/
ClickZStats provides a collection of online facts and statistics which have been gathered from secondary sources. Especially useful is the "Stats Toolbox" which is an archive of statistical data.

KnowThis

http://www.knowthis.com/
Provides the basic principles of marketing and advertising in clear, concise tutorials. It also provides numerous Web resources for advertising, selling, promotion, research, and more in concise information areas for easy browsing.
 
Last Updated: 01/13/10
List originally compiled by Deborah Harrington, Texas A&M University
Previously maintained by Bill Kinyon, Mars Hill College; Paul Arrigo, Penn State Shenango; and Elisabeth Leonard, University of California, San Diego

Sponsored by the BRASS Education Committee