2014 BRASS Preconference
How Business Librarians Support Entrepreneurs
Ready to maximize the value of your library to local entrepreneurs? This full-day workshop will address common information needs of entrepreneurs, including locating information about their market, industry, competitors and customers for both “Main Street” and technology start-ups, and which free or premium resources to use.
Speakers will also discuss existing best practices in local small business support along with examples of collaboration with entrepreneurship faculty. Participants will learn what constitutes acceptable use of subscription business e-resources by entrepreneurs and how to work with vendors to avoid infringement claims.
2014 BRASS Program
Mad Men: The Business of Advertising
Many companies spend millions on advertising their brands and products, yet data can be hard to find. Specialized sources, available at many large libraries, focus on these statistics. The information they contain can be used by business students, researchers, or the general public. In addition, media planning, a component of a company's marketing plan, will be covered. Entrepreneurs need information on placing ads (and on how much it costs); reference librarians assisting these users will find the content of the program very useful.
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