Mastering Business Acumen (MBA) in a Day: Business Concepts for Library Reference
This webinar is adapted from a previously offered, full-day Preconference. It’s designed for new business librarians, generalists who have assumed responsibility in business librarianship, or librarians who handle business reference-related inquiries in all types of libraries including academic, public and special libraries. There are four sessions in total: Accounting, Finance, Marketing, and Management. Each session will provide librarians with a broad conceptual understanding of business topics in that business discipline (concepts are emphasized over sources).
Attendance of all four sessions is not required. Each session is self-contained.
Marketing - Andy Spackman (MBA, MLS), Brigham Young University
Management - Elisabeth Leonard (MLS, MBA), SAGE Publications
Accounting - Todd M. Hines (MLS, MBA), Princeton University Library
Finance - Shikha Sharma (MA, MLS), University of Connecticut
Management has been called a mongrel discipline as it crosses so many other areas, including Planning, Organizing, Staffing, Leading, Evaluating, Reporting, Budgeting, Strategy, Operations, and Innovating. This webinar does not focus on information sources or research tools, but instead focuses on providing information on key theories and practices taught in MBA programs.
Marketing is happening all around us, all the time. We know it is important, but do we understand it? This webinar does not focus on information sources or research tools, nor is it a workshop on library marketing. Instead, it teaches the concepts and principles that underlie business patrons’ needs and library promotional efforts, but are often not clearly understood.
Accounting is often called the language of business. Having a basic understanding of accounting can be very helpful in understanding an organization’s finances and in answering business reference questions. This webinar does not focus on information sources or research tools. Instead, “MBA in a Day: Accounting” will provide a basic understanding how accounting statements work by showing the accounting entries used for a sample business over the course of a year.
The field of finance can be separated into three major branches: corporate or managerial finance, capital markets and investments. . This webinar does not focus on information sources or research tools. Instead, “MBA in a Day: Finance” will focus on concepts from all three of these areas, with emphasis on concepts that are most useful to a librarian in public and academic libraries who must provide business reference. The session will cover topics such as financial theories, risk and reward, company financials, industry ratios, equity markets.
Management webinar learning outcomes:
1. Gain understanding of basic management concepts and theories, and how these are applied in practice
2. Learn how management is taught and what common projects are assigned
3. Add perspective about what reference questions might be answered via management literature and resources
Marketing webinar learning outcomes:
1. Gain essential literacy in marketing concepts, principles, strategies, and techniques.
2. Improve the clarity and confidence with which they can meet the marketing-related needs of library users.
3. Add perspective and understanding to their own efforts at marketing and promotion.
Accounting webinar learning outcomes:
1. Gain essential literacy in basic accounting concepts, theories, and principles.
2. Improve the confidence with which they can meet the accounting-related needs of library users.
3. Add perspective and understanding to their own efforts at handling accounting reference and research (note that specific sources are not covered in the webinar).
Finance webinar learning outcomes:
1. Gain essential literacy in financial concepts, theories, and principles.
2. Improve the confidence with which they can meet the finance-related needs of library users.
3. Add perspective and understanding to their own efforts at handling financial reference and research (note that specific finance sources are not covered in the webinar).
Elisabeth Leonard has an MBA and an MSLS. She has worked for many years as a business librarian, as head of reference, and as a library administrator. She has taught management for UNC Chapel Hill and San Jose State University. For the last several years, she has been one of the speakers at the BRASS preconference "Mastering Business Acumen: MBA in a Day."
Andy Spackman currently chairs RUSA’s Business Reference and Services Section (BRASS). He is Business and Economics Librarian and an adjunct professor of business communications at Brigham Young University. He has chaired reference and the web team at his library, and also served as President of the Utah Library Association from 2010-2011. He received his MLIS from the University of North Texas and his MBA from Brigham Young University.
Todd Hines is the incoming chair of RUSA’s Business Reference and Services Section (BRASS). He is the Assistant Economics, Finance and Data Librarian at Princeton University, where he answers hundreds of finance-related reference questions each year. Prior to becoming a librarian he worked as a Certified Public Accountant. He received his MSLS from Catholic University and his MBA from George Mason University.
Shikha Sharma (MA and MLS) is the Business, Economics, and Legal Studies Librarian at the University of Connecticut Libraries. Her work and research interests revolve around issues related to business education, information literacy, teaching methods, assessment, user-centered collections and services, and the impact of emerging technologies on teaching and scholarship.
How to Register
This webinar will be offered using Adobe Connect. Please ensure that you have Adobe Flash Player Version 10.1 or later on your computer. Audio for this webinar will be streamed over computer speakers and via a teleconference line. You will be able to ask questions and interact with the presenter and other webinar participants via chat.
You can test your settings to verify that your computer is configured properly to participate in this webinar.
You will receive access instructions from Andrea no later than 24 hours before the webinar is to be held.
Questions about your registration should be directed to firstname.lastname@example.org. Technical questions about the webinar should be directed to Andrea Hill, RUSA Web Manager, at email@example.com.
Thank you and we look forward to your participation!
Number of seats: 90 max
Registration fees for each:
$40 for RUSA members
$50 for ALA members
$65 for non-ALA members
$35 for ALA student members and retired members
$99 single login
$38/person multiple logins. (min. 2 people)
**Register for all 4 webinars to receive a 15% discount!