Using CV, this study shows that the average student on the academic campus of VCU values reference desk services at approximately $5.59 per semester. The average member of the instructional faculty values this service at $45.76 per year. No attempt was made to estimate the value that university staff and the general public place on reference desk service. Given reasonable assumptions about the cost of service, students and faculty place a value on the current hours of reference desk service that exceeds the cost by a ratio of 3.5 to 1 (pp. 67-68).