Further Guidelines for Sponsor Acknowledgment

“Soul of a People: Voices from the Writers’ Project” Online Site Support Notebook

(When in doubt, ask the ALA Public Programs Office!)

  • The credit above should appear on all printed and other visual materials related to programs, including press releases, brochures, publications, invitations, program flyers, advertisements, press kits, announcements, web sites and local posters. On all materials, it should appear in a type size that is readable and appropriate to the overall design. Include logos if space permits.

  • Please use the logos for the National Endowment for the Humanities, Spark Media, American Library Association, and Smithsonian Channel HD on materials whenever possible, especially on smaller PR pieces where the credit line does not fit.

  • In speaking to or sending press releases to newspaper reporters, radio and TV interviewers and other media personnel, please stress that full sponsorship and funding credit should be included in all articles and features.

  • At press events and in public programs: The sponsorship of the National Endowment for the Humanities, Spark Media, the American Library Association and the Smithsonian Channel HD should be acknowledged orally at the beginning and end of press conferences, public programs, and other public events connected with “Soul of a People,” and at the beginning and end of radio or television interviews. Use the official project credit as a guide. 

  • Local sponsor credits: Local sponsor credit must follow the “Soul of a People” credit line and be in a type size no larger than that credit. The exception is materials or programs entirely supported by another funding source. In those cases, it is still necessary for the “Soul of a People” credit line or logos to appear, but the additional sponsor's credit may appear first and in a larger size.

  • N.B.: Three copies of all printed press coverage and PR materials must be submitted with the library’s final report to ALA. However, only one copy of CDs, DVDs, tapes or cassettes is required with the final report.