Guidelines for sponsor acknowledgment

Louisa May Alcott: The Woman Behind Little Women
Site Support Notebook

When in doubt, ask the ALA Public Programs Office.

  • Use the official credit text: The official credit text (see “Sponsor and Funder Credits”) should appear on all printed and online materials related to programs, including press releases, brochures, publications, invitations, program flyers, advertisements, press kits, announcements, websites, and posters. On all materials, it should appear in a type size that is readable and appropriate to the overall design. Include logos if space permits.
  • Use logos: Please use logos for the National Endowment for the Humanities and American Library Association on materials whenever possible, especially on smaller PR pieces where the credit line does not fit. Logos may be found on the Louisa May Alcott website and on the project PR CD.
  • Stress project credits to media: In speaking to or sending press releases to newspaper reporters, radio and TV interviewers, and other media personnel, please stress that full sponsorship and funding credit should be included in all articles and features. Some libraries include a line set off at the beginning of press releases saying “Editor: Please do not edit out sponsorship credits in paragraph __.”
  • Acknowledge project credits at press events and public programs: The sponsorship of the NEH and the American Library Association should be acknowledged orally at the beginning and end of press conferences, public programs, and other public events connected with Louisa May Alcott, and at the beginning and end of radio or television interviews. Use the official project credit as a guide.
  • Include local sponsor credits: Local sponsor credit must follow the official project credit line and be in a type size no larger than that credit. The exception is materials or programs entirely supported by another funding source. In those cases, it is still necessary for the credit line or logos to appear, but the additional sponsor’s credit may appear first and in a larger size.
  • Include publicity samples with final report to ALA: Two copies of all printed press coverage and PR materials must be submitted with the library’s final report to ALA. However, only one copy of CDs and DVDs are required.