Libraries Prosper with Passion, Purpose, and Persuasion!
A PLA Toolkit for Success
As competition for dollars continues to intensify, library staff and trustees must learn to connect the library directly to what the community values most. Through an effective, sustained advocacy effort, libraries can be positioned—and remain—top-of-mind for the public and funders. Creating an advocacy plan is the first step.
Libraries Prosper with Passion, Purpose and Persuasion: A PLA Toolkit for Success provides guidance for the entire planning process, including goal setting, audience analysis and identification, message and strategy development, and tactic evaluation and selection.
Nearly 100 pages of step-by-step instruction are included in this colorful and convenient binder as well as on the accompanying CD-Rom. Easy-to-use worksheets, sample marketing materials, and templates make this interactive Toolkit a must-have publication for every public library.