Public Relations & Marketing

Resources devoted to increasing the efficacy of your marketing and public relations strategies, including: the value of libraries, performance measurement, marketing strategies, where to find images and programs for marketing materials, public relations resources, advocacy and much more.


Advocacy

This section provides resources to help you begin or expand an advocacy campaign, including data on the value of libraries and ROI. View resources »

Marketing Strategies

This section provides information about creating effective marketing strategies. View resources »

Performance Measurement

This section contains resources to help you put performance measurements in place for your library programs. View resources »

PR Resources

In this section you will find resources on effective public relations, writing for PR/marketing, programs to create marketing materials, sources of free/low-cost images, and book and display signage ideas. View resources »