Marketing Plans for the Faint of Heart On-Demand Webinar

PLA On-Demand Webinars logoIf your heart starts to palpitate at the thought of writing a marketing plan, join us for this live, one-hour webinar to ease the pain. You’ll learn which steps in a marketing plan are critical to success and get to know the difference between marketing, promotion, publicity, outreach, and public relations so that you can clearly communicate your goals. Find out how to combine market research, a target audience, customized messages, and strategic outreach into a knockout plan, all while incorporating your library’s special brand and importance to the community. The cycle of marketing never ends; so come get great resources and ideas and learn to enjoy the ride!

This archived webinar was originally presented June 23, 2014.

Running time: 55 minutes

Learning Outcomes

At the conclusion of this on-demand webinar, participants will:

  • Be able to define marketing and understand the marketing cycle;
  • Recognize the critical steps in a marketing plan; and
  • Know how to create a plan that reflects the culture of their library and community.

Who Should Purchase

Any staff who functions under the title marketing coordinator, public information officer, public relations specialist, outreach librarian or publicity coordinator plus library directors and administrators.

Instructor

Photo of Christine Niels CiglerChristine Niels Cigler is the manager of public relations and outreach at the Fox River Valley Public Library District in Dundee, Illinois. She has written marketing plans under the guise of a public information officer, marketing coordinator, and manager of public relations and outreach. Cris started her marketing career as an assistant advertising manager for a flexible packaging manufacturer and has since worked in small branch libraries and large district libraries. She also received her MLIS from Dominican University in 2011. She thoroughly enjoys working with other marketing types in a variety of networking groups including the Soon to be Famous Illinois Author Committee. Cris sincerely believes that marketing is a misunderstood term and that every library would have a full time marketing manager on staff—if they only understood that marketing is not about selling—it’s about defining what your community wants, and then giving it to them.

Date & Time

Available 24/7

Continuing Education Credits

PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.

Fee

Individual

  • $28 each (less 10% discount for ALA/PLA members)

Group

  • $119 each (less 10% discount for ALA/PLA members)

If access to this on-demand webinar will be shared with multiple people—viewing either on an individual basis or gathered together in a single location—then the group rate applies.

This on-demand webinar is intended for the sole use of the purchaser, whether an individual or group. Redistribution or rebroadcast to another individual or group other than the purchaser is prohibited. Thank you for your cooperation.

Technical Requirements

To playback this on-demand webinar you should have the newest version of Adobe Flash Player installed and Javascript enabled in your web browser. A fast Internet connection and computer is recommended.

We suggest that groups, especially larger groups, plan ahead to use an LCD/LED projector in the room to project the webinar recording. Groups will also want to have speakers capable of amplifying the webinar audio for the entire room.

How to Purchase

Purchase from the ALA Store:

If access to this on-demand webinar will be shared with multiple people—viewing either on an individual basis or gathered together in a single location—then the group rate applies.

The purchase of this on-demand webinar will include instructions and a password to access the archived recording of the webinar. You'll have access to the on-demand webinar for one year from date of purchase.

This on-demand webinar is intended for the sole use of the purchaser, whether an individual or group. Redistribution or rebroadcast to another individual or group other than the purchaser is prohibited. Thank you for your cooperation.

Contact

If you have questions or problems accessing a recording, send a message to plawebinars@ala.org, or call 800-545-2433 ext. 5PLA.