On-Demand Webinars

Advocacy/Marketing

These on-demand webinars are listed from most recent to oldest. See PLA On-Demand Webinars for general information about our on-demand webinars and a list of available topics.


On-DemandWebinarFree!
Is there a specific audience your organization is trying to reach? A partnership you’re hoping to form? A strategic goal you’re looking to fulfill? In this on-demand webinar, learn how libraries have used Outside the Lines: Libraries Reintroduced to achieve their organizational goals. Learn more about this global initiative while also gathering tips on how to set and communicate goals for your organization—internally and externally, build strong partnerships, and provide relevant and surprising experiences for your community that shift perceptions of libraries.
On-DemandWebinarFree!
Second in a series of three webinars designed to help library leaders and staff turn your Project Outcome results into action. This on-demand webinar focuses on turning survey results into compelling messages about a library’s impact for internal and external audiences. This session sets up the final webinar about using Project Outcome data to support funding requests and grant proposals. Participants hear from other library leaders about their own experience and lessons learned from communicating about their Project Outcome survey results.
On-DemandWebinar
Public libraries can and do use the podcast platform as an efficient and easy method to share news and information, promote programs and services, and distribute other important content to their patrons. This on-demand webinar provides the details that will help you produce, record, and deliver your own podcasts. It covers developing the podcast, picking topics, selecting the right equipment and other tools, recording and editing the program, and delivering finished podcasts to your patrons. — PREVIEW AVAILABLE
On-DemandWebinarFree!
This on-demand webinar focuses on how public librarians and libraries can learn from and use the Aspen Institute’s report, “Rising to the Challenge: Re-Envisioning Public Libraries.” The report distills the thinking and discussion of a select 35-member working group of leaders from the library field, executives from businesses, officials from various levels of government, community development visionaries and education experts. Originally presented as part of the 2015 PLA Leadership Academy.
On-DemandWebinarFree!
The second in a series of three webinars designed to help you turn your Project Outcome results into action. This on-demand webinar offers up communications strategies for library staff to use when delivering their Project Outcome results to internal and external audiences. It was preceded by Project Outcome Results: Maximizing Their Meaning and followed by Project Outcome: An Integral Part of the Planning Process.
On-DemandWebinar
Learn how to make any weeding project a public relations dream! In this on-demand webinar, Holly Hibner and Mary Kelly discuss communication, transparency, and timing. Get the staff and patrons on board, be clear with your weeding plan, and set a pace that allows for careful decision making. They also talk about how to dispose of weeded materials properly and respectfully. No one wants their library in the headlines for a weeding fiasco, so learn how to weed smart! — PREVIEW AVAILABLE
On-DemandWebinar
Prosper (Tex.) Community Library may be small, but it’s definitely mighty. It shares space with a middle school—limiting its hours, but not lessening the quality of its programs or collection. Hear how the library director got creative and led positive change for the library and its growing community (three families a day move here!). Learn about the challenges and obstacles like story times off site, as well as the wins, like quality programs on a limited budget, community partnerships, and creative publicizing. This little library has plenty of big ideas to share! — PREVIEW AVAILABLE
On-DemandWebinar
If your heart starts to palpitate at the thought of writing a marketing plan, this on-demand webinar will help ease the pain. You’ll learn which steps in a marketing plan are critical to success and get to know the difference between marketing, promotion, publicity, outreach, and public relations so that you can clearly communicate your goals. Find out how to combine market research, a target audience, customized messages, and strategic outreach into a knockout plan, all while incorporating your library’s special brand and importance to the community.
On-DemandWebinar
What's the biggest fear in Western society? According to a Gallup Poll it's snakes. What's #2? Public speaking (2001). In order to be successful in ANY field, you need to have the ability to communicate your message in an effective, concise, and memorable way. Speakers need one set of skills to create a great message; and then have to call upon a completely different set (and a healthy dose of confidence) to effectively deliver that message.
On-DemandWebinar
Running a successful library frequently requires political savvy. Whether you’re working on a community-wide initiative, proposing an annual budget, or just want to make sure you have a seat at the table, it helps to know what makes city and county officials tick. Learn how to make the connections, open up communications, and help your library get the attention it deserves.