PR Resources

General Guides

About Public Relations
Website: Public Relations Society of America
https://www.prsa.org/aboutprsa/publicrelationsdefined/#.VuCLDfkrLcs
From the Public Relations Society of America. What is public relations, networking opportunities, training, and much more.

Sample Speeches: Why Are Libraries Important?
Website: State Library of Iowa

Two sample elevator speeches on why libraries are important from the State Library of Iowa.

How to get Media Coverage for Your Event, March 13, 2014
Webinar: Infopeople
https://infopeople.org/civicrm/event/info?reset=1&id=386
Barbara Lewis includes slides and handouts that are full of ideas.

Social Media Impact Videos, 2015
Video: Youtube

Social Media videos to keep in mind when planning social media posting, expanding into different types of social media and more statistics.

Writing for PR/Marketing

How To Write a Press Release, with Examples, November 10, 2010
Website: CBS Moneywatch
http://www.cbsnews.com/news/how-to-write-a-press-release-with-examples/
How to write a press release with various examples.

8 Tips for Writing a Great Press Release, November 14, 2012
Website: the Huffington Post
http://www.huffingtonpost.com/zach-cutler/press-release-tips_b_2120630.html
Tips on writing a press release.

How to Write a Press Release, May 20, 2016
Website: HubSpot
http://blog.hubspot.com/marketing/press-release-template-ht
Press release tips with sample and template.

Social Media for Libraries
Website: Pinterest
https://www.pinterest.com/pinallibraries/social-media-for-libraries/
Social Media for Libraries Pinterest board, curated by the Pinal County Library District, provides articles, links, and images on using social media effectively.

Social Media for Creative Libraries, 2015
Book: Facet Publishing, UK
http://www.alastore.ala.org/detail.aspx?ID=10763
Phil Bradley has two chapters: Communication and Marketing and Promotion—the groundwork provide help with social media and marketing ideas.

Consistent Communication: Coordinating Marketing Efforts Across Platforms, September 23, 2014
Webinar: Infopeople
https://infopeople.org/civicrm/event/info?id=424
Nancy Dowd provides tips, tools, and if you scroll down there are slides and a handout.

Computer/Internet Programs to Create Marketing Materials

Microsoft Publisher
http://www.techsoup.org/products/publisher--LS-2509--
Available on Techsoup for libraries at a discounted rate.

Adobe Photoshop
http://www.techsoup.org/products/premiere-elements-14-and-photoshop-elements-14-bundle--G-45103--
Available on Techsoup for libraries at a discounted rate.

Photoshop Online Tools
http://www.photoshop.com/tools?wf=editor
Free to use with limited tools.

PicMonkey
http://picmonkey.com
Free online photo editing software. You have limited editing ability but great for basic things like creating photo collages. Free to use.

Quozio
http://quozio.com
Quozio will create beautiful quotes for free with custom backgrounds, and you can post directly to social media sites.

FotoFlexer
http://fotoflexer.com
Great for resizing and touching up photos. Very user friendly and can save photos in different formats. Free to use.

Fotor
http://www.fotor.com/app.html#!module/collage/tool/DelicateCollage
Creates custom collages and photo stitching in a variety of patterns. Free to use.

Picfull
http://www.picfull.com
User-friendly site that will allow you to put filters over you photos for free.

Pixlr
https://pixlr.com/editor/
Use your own images, images from websites, and more with many editing features. Free to use.

Free/Low Cost Marketing Images

Library Market
Website: Library Market
https://www.librarymarket.com
The Library Market is a group of librarians including everyone who signs up, all of whom upload edited images.

Creative Commons Search
Website: Creative Commons
https://search.creativecommons.org
Creative Commons will let you specify that you plan to use these images for commercial purposes.

20 Best Sites for Cheap or Free Graphics or Images for Your Blog, November 5, 2015
Website: Mannix Marketing, Inc.
http://www.mannixmarketing.com/blog/stock-photography-tips/
Mannix Marketing put together a current list of free and low cost image resources:

Finding and Using Images for Your Nonprofit, March 7, 2016
Article: Techsoup
http://www.techsoup.org/support/articles-and-how-tos/finding-and-using-images-for-your-nonprofit
Techsoup article includes a discussion on copyright, what permissions mean, how to give credit as well as a long list of different resources with images available for use.  

Openclipart
Website: Openclipart
http://www.openclipart.org
Over 93,000 images which are freely available. You are able to download images, alter them, and there are links to download the images in different file types depending on what you need.

Old Book Art
Website: Old Book Art
http://www.oldbookart.com
All of the art featured in Old Book Art’s site are in the public domain.

Iconfinder
Website: Iconfinder
https://www.iconfinder.com
If you are looking for logos, IconFinder has low cost or free logo for thousands of companies. 

Pixabay
Website: Pixbay
https://pixabay.com
Pixbay has over 600,000 photos that are freely available and the site is easily searchable.

Book Displays & Signage

Twenty Rules for Better Book Displays, March 2013
Article: Ebsco NoveList
https://www.ebscohost.com/novelist/novelist-special/twenty-rules-for-better-book-displays
Susan Brown will provide you with 20 good suggestions to spice up your book displays.

Creative Campaign Displays, June 25, 2015
Article: OCLC WebJunction
http://www.webjunction.org/documents/webjunction/advocacy-in-action/create-campaign-displays.html
Advocacy in Action provides ideas on all different displays for your library (open the PDF article not just the link).

Little Free (Public) Libraries
Slideshow: Big Talk For Small Libraries
http://nlcblogs.nebraska.gov/bigtalk/previous-conferences/2015-presentations/little-free-public-libraries/
“Little Free (Public) Libraries” presentation from Big Talk for Small Libraries and how they could be used effectively in our community.