Marketing Strategies

General Guides

4 Simple Ways to Beef Up Your Library Marketing, November 17, 2016
Webinar: Demco, Inc.
http://ideas.demco.com/webinar/4-simple-ways-beef-up-your-library-marketing/
Every day, library marketers are engaged in a competitive battle to convince people to come to programs, check out items and cement the image of the library as a vital community center. But with decreasing budgets and increasing pressure on our time, the job is getting harder and library marketing feels less effective. Angela Hursh, Content Team Leader for the Marketing Department of the Public Library of Cincinnati and Hamilton County, knows how you feel! She’ll show you four easy, mostly free ways to support your library’s strategic goals, reach current cardholders and new audiences, increase circulation and improve brand awareness.

Guerilla Marketing Tips, June 25, 2015
Article: OCLC Webjunction
http://www.webjunction.org/documents/webjunction/advocacy-in-action/guerilla-marketing-tips.html
Advocacy in Action has several ideas using the Geek the Library idea but are useful with any campaign.   

The Librarian’s Nitty Gritty Guide to Content Marketing, 2016
Book: ALA Editions
http://www.alastore.ala.org/detail.aspx?ID=11662
Laura Solomon provides ideas for marketing, common mistakes, how to measure effectiveness, and more.

Library Marketing, January 20, 2017
Webinar: American Libraries Live
https://goo.gl/rMBmfP
Marketing can be a daunting process for many librarians. New technologies offer diverse avenues for promoting library services, and commercial marketing methods have become expected for libraries, too. Where do you start? What’s the best way to allocate your staff and financial resources? An expert panel tackle these issues and address concerns.

Library Marketing Resources
Website: Libraries Are Essential
http://www.librariesareessential.com/library-marketing-resources/resources/
Libraries Are Essential website, run by Kathy Dempsy, provides a variety of resources on marketing, advocacy, branding, and more.

Marketing 101 with Trenton Smiley, March 25, 2016
Article: Public Libraries Online
http://publiclibrariesonline.org/2016/03/marketing-101-with-trenton-smiley/
Public Libraries Online asked Smiley, recipient of the John Cotton Dana Library Public Relations Award, to give some insight into the world of marketing and how a good marketing plan can benefit public libraries.

Stop Acting Like a Library: Start a Revolution, 2015
Book: ALA Editions
http://www.alastore.ala.org/detail.aspx?ID=11158
Ben Bizzle and Maria Flora will help you understand how to start your own brand, use social media for marketing and engagement, and provides ideas on how to get stakeholders engaged.

Templates

Canva
Website: Canva
https://www.canva.com
Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations, etc.

How to Design Your Own Library READ Poster, March 24, 2017
Webinar: American Libraries Live
https://goo.gl/5kfd2V
ALA Graphics staff teach you how to create your own READ posters. You’ll learn how to create professional-looking READ posters using layered design templates, plus ways to use the READ Design Studio to personalize your library's promotions, highlight collections, and make fun giveaways!

Libraries Transform Toolkit
Website: Libraries Transform
http://www.ilovelibraries.org/librariestransform/toolkit
Download posters, postcards, bookmarks and other materials, get tips for using the Libraries Transform campaign locally, and receive updates about the campaign from the American Library Association.