2013 PLA Virtual Spring Symposium On-Demand

Developing Web Content Strategy for Libraries

PLA On-Demand Webinars logoWeb content management systems like Drupal, Wordpress and Joomla! are powerful tools that simplify staff interaction with complex web technologies and empower librarians to engage with patrons on a scale never before possible. In order to realize the potential of these systems to further the mission of libraries on the web, libraries need to devise strategies around what types of content they should be producing and the outcomes they are trying to achieve.

Originally presented March 20, 2013, as part of the 2013 PLA Virtual Spring Symposium.

Running time: 1 hour

Learning Outcomes

At the conclusion of this on-demand session, participants will:

  • Understand what web content strategy is and its place in an overall web strategy
  • Understand how web content strategy can evolve traditional library service leveraging the distribution power of the web
  • Learn methods for leading a cross-departmental team through content strategy development

Presenter

Christopher EvjyChristopher Evjy is a librarian, project manager and web developer with 12 years of public and academic library experience. He currently manages the Web Team at Jefferson County Public Library and has a MSLIS from the iSchool at Syracuse University. His areas of professional focus include content strategy, organizational leadership and Drupal. Chris is the recipient of the iSchool’s Librarianship for the Future award and was a member of the Colorado Association of Libraries Leadership Institute class of 2011.


Dates & Times

Available 24/7

Continuing Education Credits

PLA does not award credit hours, or CEUs, for its on-demand sessions and cannot verify participation.

Fee

Individual

  • $19 each (less 10% discount for ALA/PLA members)

Group

  • $79 each (less 10% discount for ALA/PLA members)

If access to this on-demand session will be shared with multiple people—viewing either on an individual basis or gathered together in a single location—then the group rate applies.

This on-demand session is intended for the sole use of the purchaser, whether an individual or group. Redistribution or rebroadcast to another individual or group other than the purchaser is prohibited. Thank you for your cooperation.

Technical Requirements

To playback this on-demand session you should have the newest version of Adobe Flash Player installed and Javascript enabled in your web browser. A fast Internet connection and computer is recommended.

We suggest that groups, especially larger groups, plan ahead to use an LCD/LED projector in the room to project the session recording. Groups will also want to have speakers capable of amplifying the session audio for the entire room.

How to Purchase

Purchase from the ALA Store:

If access to this on-demand session will be shared with multiple people—viewing either on an individual basis or gathered together in a single location—then the group rate applies.

The purchase of this on-demand session will include instructions and a password to access the archived recording of the session. You'll have access to the on-demand session for one year from date of purchase.

This on-demand session is intended for the sole use of the purchaser, whether an individual or group. Redistribution or rebroadcast to another individual or group other than the purchaser is prohibited. Thank you for your cooperation.

Contact

If you have questions or problems accessing a recording, send a message to plawebinars@ala.org, or call 800-545-2433 ext. 5PLA.