2013 PLA Virtual Spring Symposium On-Demand

Building & Running the Digital Branch

PLA On-Demand Webinars logoThere’s no denying it, an online presence is a must-have for every library, whether big or small. A digital branch opens the library to the online community and offers a place where your customers can interact—with you and with each other. The key is to make the digital branch a place that people want to visit. Learn creative, effective ways to enhance your existing or create your first digital branch.

Originally presented March 20, 2013, as part of the 2013 PLA Virtual Spring Symposium.

Running time: 56 minutes

Learning Outcomes

At the conclusion of this on-demand session, participants will:

  • Understand what it takes to create and run a digital branch
  • Be familiar with features to enhance website usability
  • Know how to develop a plan and test to implement a digital branch

Presenter

David Lee KingDavid Lee King is the digital services director at Topeka & Shawnee County (Kans.) Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David was named a Library Journal Mover and Shaker for 2008. His newest book, Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections, was published in September. David writes the “Outside/In” column in American Libraries Magazine with Michael Porter, and maintains a blog at www.davidleeking.com.


Dates & Times

Available 24/7

Continuing Education Credits

PLA does not award credit hours, or CEUs, for its on-demand sessions and cannot verify participation.

Fee

Individual

  • $19 each (less 10% discount for ALA/PLA members)

Group

  • $79 each (less 10% discount for ALA/PLA members)

If access to this on-demand session will be shared with multiple people—viewing either on an individual basis or gathered together in a single location—then the group rate applies.

This on-demand session is intended for the sole use of the purchaser, whether an individual or group. Redistribution or rebroadcast to another individual or group other than the purchaser is prohibited. Thank you for your cooperation.

Technical Requirements

To playback this on-demand session you should have the newest version of Adobe Flash Player installed and Javascript enabled in your web browser. A fast Internet connection and computer is recommended.

We suggest that groups, especially larger groups, plan ahead to use an LCD/LED projector in the room to project the session recording. Groups will also want to have speakers capable of amplifying the session audio for the entire room.

How to Purchase

Purchase from the ALA Store:

If access to this on-demand session will be shared with multiple people—viewing either on an individual basis or gathered together in a single location—then the group rate applies.

The purchase of this on-demand session will include instructions and a password to access the archived recording of the session. You'll have access to the on-demand session for one year from date of purchase.

This on-demand session is intended for the sole use of the purchaser, whether an individual or group. Redistribution or rebroadcast to another individual or group other than the purchaser is prohibited. Thank you for your cooperation.

Contact

If you have questions or problems accessing a recording, send a message to plawebinars@ala.org, or call 800-545-2433 ext. 5PLA.