Integrating Project Outcome into Strategic Planning & Measuring Priority Areas

Thursday, 12/7/2017
  • 2:00 PM-3:00 PM (Eastern)
  • 1:00 PM-2:00 PM (Central)
  • 12:00 PM-1:00 PM (Mountain)
  • 11:00 AM-12:00 PM (Pacific)

Project Outcome: Measuring the True Impact of Public Libraries logo

The Public Library Association’s (PLA) Project Outcome is a free online toolkit designed to help public libraries understand and share the impact of their programs and services by providing simple surveys and an easy-to-use process for measuring and analyzing outcomes. The panelists on this webinar have prioritized outcome measurement in their libraries and integrated Project Outcome into their strategic planning. Participants in this webinar will learn how other libraries are aligning their outcome measurement with strategic priorities, measuring their success in priority program areas, and the changes libraries are able to make using outcome data to improve programming and better meet community needs. Participants will have the opportunity to ask questions and share their own experiences.

The panelists on this webinar will also be presenting on Tuesday, March 20, at the PLA 2018 preconference, "Project Outcome Training Workshop: Tools for Measuring Patron Outcomes."

Learning Outcomes

At the conclusion of this webinar, participants will:

  • Understand how other libraries are using Project Outcome’s surveys and tools to measure the outcomes of priority program and service areas;
  • Know how other libraries are aligning outcome data to strategic priority areas and using Project Outcome to help inform strategic planning; and
  • Be able to apply lessons learned and best practices for integrating Project Outcome in their library.

Who Should Attend

This webinar is open to everyone but will be most helpful to libraries using Project Outcome. Project Outcome is a free service provided by the Public Library Association. If you would like to enroll in Project Outcome in advance of the webinar, please do so at


Amy KoesterAmy Koester is the youth & family program supervisor at Skokie (Ill.) Public Library. In addition to overseeing programs for children birth through grade five and their families, she leads the library’s teams focused on program outcomes, community data, and civic engagement. Amy is a member of the ALSC Board of Directors and the Our Voices Chicago initiative’s advisory council. She blogs about librarianship as The Show Me Librarian.

Julianne RistJulianne Rist is the director of public services for the Jefferson County Public Library. She oversees collection services, the public services side of facilities remodeling, building expansions, back of house operations, and the implementation of strategic initiatives. Julianne has experience in both large urban libraries and small city libraries. From 2003 to 2012, she worked for the Pikes Peak Library District (PPLD) in Colorado Springs, Colo., where she managed multiple library locations and projects. Julianne is an ALA-APA Certified Public Library Administrator and has an MLIS from the University of South Florida, and BFA in English and Dramatic Arts from Centre College. Julianne implemented Project Outcome, the Edge Initiative, and the Impact Survey at JCPL in 2016–17. JCPL is now using all three tools for strategic planning and outcome measurement.

Christa WerleChrista Werle has served public libraries in a range of positions during the past 20 years. As public services project manager, Christa brings idea management, project management, change management and outcomes-based evaluation to services for residents of Snohomish and Island Counties through 23 community libraries, and online and outreach services. With a social ROI model in mind, Christa believes that libraries should know their intrinsic value and be able to prove it with data.

Emily PlagmanEmily Plagman is the project manager for PLA’s performance measurement initiative, Project Outcome, funded by the Bill & Melinda Gates Foundation, overseeing its development and implementation. Prior to joining PLA, Emily worked as a project manager at the Chicago Metropolitan Agency for Planning on an energy efficiency grant. Emily received her Master’s in International Public Affairs from the LaFollette School of Public Affairs at the University of Wisconsin and her Bachelor’s in Political Science at Marquette University.



THIS WEBINAR IS FREE, BUT REGISTRATION IS REQUIRED AND SPACE IS LIMITED. You can register for this webinar until it begins, or until space is no longer available, whichever comes first. Please do not register unless you are sincere about attending the live webinar. Space is limited, and signing up and not attending may deprive someone else of the opportunity. Thank you for your cooperation.

How to Register

REGISTER NOW! On the next screen you'll click "Register" to continue the online registration process.

Project Oucome webinar WebEx registration screenshot

Webinar registrants will receive e-mails from PLA containing follow-up materials and may receive other follow-up e-mails from our webinar partners or sponsors.

If you have a physical or communication need that may affect your participation in this webinar, please contact us at or 800-545-2433 ext. 5PLA (5752) at least two weeks prior to the registration deadline above. Without prior notification of need, we cannot attempt to provide appropriate accommodations.

Archived Recording

If you're unable to register for this webinar, an archived recording will be freely available typically within 1–3 business of the live event. Visit PLA On-Demand Webinars for more information.

Tech Requirements

This webinar will be presented using the WebEx Event Center platform. You may listen to the audio portion of the webinar via your computer's speakers, headphones plugged into your computer's audio jack or USB port; or by dialing in with your telephone (your carrier's charges may apply) or Skype (by following the process outlined by Skype to place calls to land lines). We suggest that groups, especially larger groups, plan ahead to use an LCD/LED projector in the room to project the webinar. Groups will also want to have speakers or a sound system capable of amplifying the webinar audio for the entire room. No microphone is required.

PLEASE NOTE: PLA provides its webinar audio through voice over IP (VoIP), which means the sound comes through speakers or headphones plugged into your computer. PLA works with its webinar platform provider to assure the highest quality audio is being delivered to attendees. However, variables over which PLA has no control—such as the speed of your Internet connection or traffic on your local network—can affect the end quality of the webinar audio delivered by your computer. Each webinar’s audio is also available by teleconference via a toll number, so we recommend you have access to a long-distance enabled phone as a backup in case you experience audio issues with VoIP. If you do encounter any problems during the webinar, you will receive a link to its archived recording within a week of the live event and can review anything you missed.

Credits or CEUs

PLA does not award credit hours, or CEUs, but will provide a boilerplate certificate of completion for this webinar, which registrants—individuals and groups—can personalize as needed.


Questions about this webinar? Please contact us at or 800-545-2433 ext. 5857.