Using Data to Understand Your Community & Measure Impact

Thursday, 11/30/2017
  • 2:00 PM-3:00 PM (Eastern)
  • 1:00 PM-2:00 PM (Central)
  • 12:00 PM-1:00 PM (Mountain)
  • 11:00 AM-12:00 PM (Pacific)

Project Outcome: Measuring the True Impact of Public Libraries logo

The Public Library Association (PLA) is partnering with the Research Institute for Public Libraries (RIPL) to present this webinar on using data to understand your community needs and measure impact. Community assessment is a formal process of identifying aspirations, challenges, and needs in a target population to make decisions, determine priorities, set objectives, and explore alternative approaches. The results of community assessment can aid in the planning and implementation of relevant library services. Learn how various data can inform library decisions and how PLA’s Project Outcome can help measure the impact your programs and services are having on those you serve.

In this interactive webinar, participants will use a hypothetical case study to analyze data, identify community needs, prioritize outcomes, and measure impact. Participants are encouraged to share their own experiences and ask questions.

Learning Outcomes

At the conclusion of this webinar, participants will:

  • Be able to identify available sources of data about their community;
  • Be able to apply strategies for analyzing data to inform how the library can better serve its community;
  • Know how to align Project Outcome with community needs; and
  • Understand how outcomes data help measure the impact of programs and services.

Who Should Attend

This webinar is open to everyone.

Launched in 2015 by the Colorado State Library and the Colorado Library Consortium, the Research Institute for Public Libraries is a singular event for public library leaders and others interested in public library data and evaluation. In this immersive, bootcamp-style event, participants learn practical, strategic methods of gathering, analyzing, and using data for planning, management, and communicating impact. To learn more, visit ripl.lrs.org.

Project Outcome is a free online toolkit designed to help public libraries understand and share the impact of their programs and services by providing simple, standardized surveys and an easy-to-use process for measuring and analyzing outcomes. If you want to register for Project Outcome in advance of the webinar, you can do so for free at www.projectoutcome.org.

Instructors

Linda HofschireLinda Hofschire is the Director of the Colorado State Library’s Library Research Service (LRS). She has more than 20 years of experience working in social science research and evaluation. At LRS, she manages a variety of research and evaluation projects including outcome-based evaluations of state library programs and a national continuing education event, the Research Institute for Public Libraries (RIPL). She also serves as the chair of ALA’s Committee on Research and Statistics. Hofschire has an MA and PhD in Mass Media from Michigan State University, and an MLIS from the University of Illinois. She is passionate about making data accessible and meaningful to users.


Sharon MorrisSharon Morris is the Director of Library Development at the Colorado State Library. She is a leader and instructor for the Research Institute for Public Libraries (RIPL) and provides interactive workshops and presentations throughout the U.S. She holds a doctoral in Managerial Leadership in Libraries and an MLIS. In Colorado, she oversees statewide initiatives and partnerships for literacy, leadership, school librarianship, professional development, and community development through libraries.


Emily PlagmanEmily Plagman is the project manager for PLA’s performance measurement initiative, Project Outcome, funded by the Bill & Melinda Gates Foundation, overseeing its development and implementation. Prior to joining PLA, Emily worked as a project manager at the Chicago Metropolitan Agency for Planning on an energy efficiency grant. Emily received her Master’s in International Public Affairs from the LaFollette School of Public Affairs at the University of Wisconsin and her Bachelor’s in Political Science at Marquette University.


Registration

Cost

THIS WEBINAR IS FREE, BUT REGISTRATION IS REQUIRED AND SPACE IS LIMITED. You can register for this webinar until it begins, or until space is no longer available, whichever comes first. Please do not register unless you are sincere about attending the live webinar. Space is limited, and signing up and not attending may deprive someone else of the opportunity. Thank you for your cooperation.

How to Register

REGISTER NOW! On the next screen you'll click "Register" to continue the online registration process.

Project Oucome webinar WebEx registration screenshot


Webinar registrants will receive e-mails from PLA containing follow-up materials and may receive other follow-up e-mails from our webinar partners or sponsors.

If you have a physical or communication need that may affect your participation in this webinar, please contact us at plawebinars@ala.org or 800-545-2433 ext. 5PLA (5752) at least two weeks prior to the registration deadline above. Without prior notification of need, we cannot attempt to provide appropriate accommodations.

Archived Recording

If you're unable to register for this webinar, an archived recording will be freely available typically within 1–3 business of the live event. Visit PLA On-Demand Webinars for more information.

Tech Requirements

This webinar will be presented using the WebEx Event Center platform. You may listen to the audio portion of the webinar via your computer's speakers, headphones plugged into your computer's audio jack or USB port; or by dialing in with your telephone (your carrier's charges may apply) or Skype (by following the process outlined by Skype to place calls to land lines). We suggest that groups, especially larger groups, plan ahead to use an LCD/LED projector in the room to project the webinar. Groups will also want to have speakers or a sound system capable of amplifying the webinar audio for the entire room. No microphone is required.

PLEASE NOTE: PLA provides its webinar audio through voice over IP (VoIP), which means the sound comes through speakers or headphones plugged into your computer. PLA works with its webinar platform provider to assure the highest quality audio is being delivered to attendees. However, variables over which PLA has no control—such as the speed of your Internet connection or traffic on your local network—can affect the end quality of the webinar audio delivered by your computer. Each webinar’s audio is also available by teleconference via a toll number, so we recommend you have access to a long-distance enabled phone as a backup in case you experience audio issues with VoIP. If you do encounter any problems during the webinar, you will receive a link to its archived recording within a week of the live event and can review anything you missed.

Credits or CEUs

PLA does not award credit hours, or CEUs, but will provide a boilerplate certificate of completion for this webinar, which registrants—individuals and groups—can personalize as needed.

Contact

Questions about this webinar? Please contact us at info@projectoutcome.org or 800-545-2433 ext. 5857.