Using Data to Understand Your Community & Measure Impact

The Public Library Association (PLA) partnered with the Research Institute for Public Libraries (RIPL) to present this webinar on using data to understand your community needs and measure impact. Community assessment is a formal process of identifying aspirations, challenges, and needs in a target population to make decisions, determine priorities, set objectives, and explore alternative approaches. The results of community assessment can aid in the planning and implementation of relevant library services. Learn how various data can inform library decisions and how PLA’s Project Outcome can help measure the impact your programs and services are having on those you serve.

Originally presented November 30, 2017.

Learning Outcomes

At the conclusion of this on-demand webinar, participants will:

  • Be able to identify available sources of data about their community;
  • Be able to apply strategies for analyzing data to inform how the library can better serve its community;
  • Know how to align Project Outcome with community needs; and
  • Understand how outcomes data help measure the impact of programs and services.

Additional Resources

Who Should Attend

This on-demand webinar is open to everyone.

Launched in 2015 by the Colorado State Library and the Colorado Library Consortium, the Research Institute for Public Libraries is a singular event for public library leaders and others interested in public library data and evaluation. In this immersive, bootcamp-style event, participants learn practical, strategic methods of gathering, analyzing, and using data for planning, management, and communicating impact. To learn more, visit ripl.lrs.org.

Project Outcome is a free online toolkit designed to help public libraries understand and share the impact of their programs and services by providing simple, standardized surveys and an easy-to-use process for measuring and analyzing outcomes. If you want to register for Project Outcome in advance of the webinar, you can do so for free at www.projectoutcome.org.

Instructors

Linda HofschireLinda Hofschire is the Director of the Colorado State Library’s Library Research Service (LRS). She has more than 20 years of experience working in social science research and evaluation. At LRS, she manages a variety of research and evaluation projects including outcome-based evaluations of state library programs and a national continuing education event, the Research Institute for Public Libraries (RIPL). She also serves as the chair of ALA’s Committee on Research and Statistics. Hofschire has an MA and PhD in Mass Media from Michigan State University, and an MLIS from the University of Illinois. She is passionate about making data accessible and meaningful to users.


Sharon MorrisSharon Morris is the Director of Library Development at the Colorado State Library. She is a leader and instructor for the Research Institute for Public Libraries (RIPL) and provides interactive workshops and presentations throughout the U.S. She holds a doctoral in Managerial Leadership in Libraries and an MLIS. In Colorado, she oversees statewide initiatives and partnerships for literacy, leadership, school librarianship, professional development, and community development through libraries.


Emily PlagmanEmily Plagman is the project manager for PLA’s performance measurement initiative, Project Outcome, funded by the Bill & Melinda Gates Foundation, overseeing its development and implementation. Prior to joining PLA, Emily worked as a project manager at the Chicago Metropolitan Agency for Planning on an energy efficiency grant. Emily received her Master’s in International Public Affairs from the LaFollette School of Public Affairs at the University of Wisconsin and her Bachelor’s in Political Science at Marquette University.


Registration

Cost

This on-demand webinar is free and available 24/7 for your viewing convenience.

How to Register

No registration is required.

Tech Requirements

To playback this archived webinar you should have either the latest version of Flash running on your computer, or use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Internet Explorer. A fast Internet connection and computer is recommended.

Credits or CEUs

PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.

Contact

If you have questions or problems accessing a recording, send a message to plawebinars@ala.org or call 800-545-2433 ext. 5PLA (5752).