These on-demand webinars are listed from most recent to oldest. See PLA On-Demand Webinars for general information about our on-demand webinars and a list of available topics.
If your heart starts to palpitate at the thought of writing a marketing plan, this on-demand webinar will help ease the pain. You’ll learn which steps in a marketing plan are critical to success and get to know the difference between marketing, promotion, publicity, outreach, and public relations so that you can clearly communicate your goals. Find out how to combine market research, a target audience, customized messages, and strategic outreach into a knockout plan, all while incorporating your library’s special brand and importance to the community.
As free, public institutions, libraries welcome all. This founding principle is a wonderful quality; however it can also leave staff vulnerable to encountering difficult and sometimes dangerous individuals. This on-demand webinar discusses violence risk factors in terms of both customers and employees and helps enhance situational awareness skills. Learn about warning signs of risk and potential aggression; as well as verbal diffusion strategies and actions to prepare for and react to active shooter incidents. — FREE
Think about the greatest bosses you’ve ever known. Hard to believe, but they all started as uncertain, unpolished new supervisors at some point. While it takes a certain type of person to become a great boss, it also takes something else along the way—help. Trust, support, mentoring, training, patience, and modeling are just some of the things new supervisors need to become successful. This two-part on-demand webinar outlines just how to find that help and use it to achieve growth.
The first step of library growth and support organization success is forming a good plan. This on-demand webinar focuses on the importance of having a plan and how to get started developing one. Instructor Sue Hall discusses Rapid Results Planning, which is a stakeholder-driven process that can lead to great results. Learn who should participate in strategic planning, what today’s strategic plan looks like, and how to implement a strategic plan. From the Friends and Foundation side, development planning is the best way to ensure that your organization establishes and achieves its goals.
Friends groups and Foundations are more critical than ever in providing support for libraries. Learn about the roles and responsibilities of each of these fundraising organizations including best practices for each and their distinct activities. This on-demand webinar addresses how to build strong relationships between the two organizations and covers topics such as building strong boards, the different fundraising activities for Friends and Foundations, the role of advocacy, and the importance of maintaining good communications with your library director. — PREVIEW AVAILABLE
With the new reality of tighter budgets and strained finances, libraries are stepping up to find new (and more) ways to effectively expand their sources of revenue. For many, it’s hard to know where to start. This PLA on-demand webinar is designed to offer an introduction to the best practices in fundraising for libraries and library organizations.
The Cuyahoga County Public Library System and its local Parma School System have piloted a rich partnership to help youth literacy. It began with after school programming led by librarians, branched out to a homework center and a collaborative approach towards summer reading, and is now tackling the topics of early literacy and helping students achieve grade level reading standards. These organizations tell you how the literacy partnership was established and expanded so successfully and how your library can forge a similar program to impact youth in your community. — PREVIEW AVAILABLE
Nancy Pearl shares her recommendations of some must-read adult books. A downloadable handout of the titles is available so you can share them with your patrons. Combine Nancy’s irrepressible charm and undeniable knowledge, and you have an hour filled with reading recommendations guaranteed to make friends, family, and patrons smile and start turning pages.
What's the biggest fear in Western society? According to a Gallup Poll it's snakes. What's #2? Public speaking (2001). In order to be successful in ANY field, you need to have the ability to communicate your message in an effective, concise, and memorable way. Speakers need one set of skills to create a great message; and then have to call upon a completely different set (and a healthy dose of confidence) to effectively deliver that message.
Public libraries have always been in a unique position to help local writers connect with readers in their communities. The advent of self-publishing platforms presents libraries with a new resource to enhance that connection and reinforce their place at the center of community cultural life. In 2012, the Los Gatos (Calif.) Library began a partnership with e-book self-publishing company Smashwords to offer a three-part series of e-book self-publishing seminars. This partnership has grown to include a co-branded publishing portal managed by Smashwords.