Beyond Surveys: How to Measure Outcomes Using Alternative Data Collection Methods

Wednesday, 7/18/2018
  • 2:00 PM-3:00 PM (Eastern)
  • 1:00 PM-2:00 PM (Central)
  • 12:00 PM-1:00 PM (Mountain)
  • 11:00 AM-12:00 PM (Pacific)

Project Outcome: Measuring the True Impact of Public Libraries logo

Outcome measurement is a way for libraries to assess their impact on the people they serve and helps libraries answer the question, “What good did we do?” With a vast number of ways to collect outcomes, it may be overwhelming to identify which data collection methods to use. Choosing the methodology also depends on the library’s learning goals, time limitations, staff capacity and more. This webinar is designed to help libraries learn what methods are available to them, and the benefits and challenges to each. This webinar will highlight several methods, with an emphasis on focus groups.

This webinar is the third in a series featuring Project Outcome’s Outcome Measurement Guidelines, designed to help guide and provide additional support for outcome-focused data collection. Past archives of this series, How to Develop Outcome Measures & Design Effective Surveys, presented on April 11, 2018, and Working with Partners: How to Plan for Collaborative Outcome Measurement, presented on January 31, 2018, are available for viewing.

Learning Outcomes

At the conclusion of this webinar, participants will:

  • Know what Project Outcome’s Outcome Measurement Guidelines are and how they help support libraries’ data collection efforts;
  • Understand various types of outcome data collection methods, including pre-post measurement, skills tests, behavior observation, interviews, and focus groups; and
  • Be able to apply what they learned to conduct their own focus group in their library.

Who Should Attend

This webinar is open to everyone but will be most helpful to libraries interested in measuring outcomes. The content and resources provided in this webinar are free but accessing them does require a Project Outcome account. PLA’s Project Outcome is free online toolkit designed to help public libraries understand and share the impact of their programs and services by providing simple surveys and an easy-to-use process for measuring and analyzing outcomes. To learn more, watch this introductory video or register for free at www.projectoutcome.org.

Instructors

Emily PlagmanEmily Plagman is the project manager for PLA’s performance measurement initiative, Project Outcome, funded by the Bill & Melinda Gates Foundation, overseeing its development and implementation. Prior to joining PLA, Emily worked as a project manager at the Chicago Metropolitan Agency for Planning on an energy efficiency grant. Emily received her Master’s in International Public Affairs from the LaFollette School of Public Affairs at the University of Wisconsin and her Bachelor’s in Political Science at Marquette University.


Holt ZauggHolt Zaugg is the assessment librarian at the Harold B. Lee Library at Brigham Young University. He holds degrees in Psychology, Educational Design, Library Science, and Educational Research. He has over 20 years of experience working in the K–12 school system, including 11 years as an instructor for teacher professional development. His current focus is on assessment of academic library services and spaces. Some examples of this assessment program include development of library personas, communication network analysis, and interactions between library security employees and library patrons or library employees. He seeks to further understand trends and patterns in academic libraries to provide safe and caring spaces for students to study, collaborate, and learn.


Registration

Cost

THIS WEBINAR IS FREE, BUT REGISTRATION IS REQUIRED AND SPACE IS LIMITED. You can register for this webinar until it begins, or until space is no longer available, whichever comes first. Please do not register unless you are sincere about attending the live webinar. Space is limited, and signing up and not attending may deprive someone else of the opportunity. Thank you for your cooperation.

How to Register

REGISTER NOW! On the next screen you'll click "Register" to continue the online registration process.

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If you have a physical or communication need that may affect your participation in this webinar, please contact us at plawebinars@ala.org or 800-545-2433 ext. 5PLA (5752) at least two weeks prior to the registration deadline above. Without prior notification of need, we cannot attempt to provide appropriate accommodations.

As a webinar registrant, you will receive follow-up correspondence from PLA specifically related to this webinar (including, but not limited to, instructions for accessing both the live webinar and its archived recording) as well as information about other PLA programs and resources. You may also receive relevant messages from our webinar partner or sponsor (if any). PLA will not sell this webinar’s registration list to any other outside parties. If a webinar sponsor chooses to communicate with you by e-mail, they are obligated to provide you with an opportunity to opt-out from future e-mails in compliance with the CAN-SPAM Act of 2003.

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Archived Recording

If you're unable to register for this webinar, an archived recording will be freely available typically within 1–3 business of the live event. Visit PLA On-Demand Webinars for more information.

Tech Requirements

This webinar will be presented using the WebEx Event Center platform. You may listen to the audio portion of the webinar via your computer's speakers, headphones plugged into your computer's audio jack or USB port; or by dialing in with your telephone (your carrier's charges may apply) or Skype (by following the process outlined by Skype to place calls to land lines). We suggest that groups, especially larger groups, plan ahead to use an LCD/LED projector in the room to project the webinar. Groups will also want to have speakers or a sound system capable of amplifying the webinar audio for the entire room. No microphone is required.

PLEASE NOTE: PLA provides its webinar audio through voice over IP (VoIP), which means the sound comes through speakers or headphones plugged into your computer. PLA works with its webinar platform provider to assure the highest quality audio is being delivered to attendees. However, variables over which PLA has no control—such as the speed of your Internet connection or traffic on your local network—can affect the end quality of the webinar audio delivered by your computer. Each webinar’s audio is also available by teleconference via a toll number, so we recommend you have access to a long-distance enabled phone as a backup in case you experience audio issues with VoIP. If you do encounter any problems during the webinar, you will receive a link to its archived recording within a week of the live event and can review anything you missed.

Credits or CEUs

PLA does not award credit hours, or CEUs, but will provide a boilerplate certificate of completion for this webinar, which registrants—individuals and groups—can personalize as needed.

Contact

Questions about this webinar? Please contact us at info@projectoutcome.org or 800-545-2433 ext. 5857.