Based on the award-winning article, “Transforming Our Image through Words that Work: Perception is Everything” (Public Libraries, PLA/ALA, Vol. 48, No. 5, Sept./Oct. 2009, p. 24–32), by Valerie J. Gross, this webinar describes a straightforward concept that enables libraries to heighten their importance by replacing traditional terms with powerful, intuitive, value-enhanced terminology that people understand. Attendees learned how strategic vocabulary can immediately convey your true value—even to someone who has never set foot in a library.
Originally presented May 18, 2011.
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- Public Libraries, Vol. 48, No. 5, Sept./Oct. 2009 (PDF, 68 pgs.): "Transforming Our Image through Words that Work: Perception is Everything" begins on page 24.
- Public Education for All: Howard County Library's Strategic Plan 2010–2015 (PDF, 51 pgs.)
- A+ Partners in Education
- Recommended Reading:
- Frank Luntz, Words that Work: It's Not What You Say, It's What People Hear (New York: Hyperion, 2007)
- William C. Taylor and Polly LaBarre, Mavericks at Work: Why the Most Original Minds in Business Win (New York: HarperCollins, 2007)
How to Contact the Presenter:
Valerie J. Gross
President & CEO
Howard County Library System
6600 Cradlerock Way
Columbia, MD 21045