Project Outcome: Communicating Your Results

“Communicating Your Results” is the second in a series of three webinars designed to help library leaders and staff turn your Project Outcome results into action. This on-demand webinar builds upon a previous session about good practices for communicating about data; it focuses on turning survey results into compelling messages about a library’s impact for internal and external audiences. This session sets up the final webinar about using Project Outcome data to support funding requests and grant proposals. Participants hear from other library leaders about their own experience and lessons learned from communicating about their Project Outcome survey results.

Originally presented November 10, 2016.


At the conclusion of this on-demand webinar, participants will:

  • Understand the components that make up a compelling message and the parts of a basic message framework;
  • Be able to apply different strategies to provide context for Project Outcome results, frame data to make a specific point, and help make the results resonate with specific audiences; and
  • Know how other libraries have developed and used messages to communicate about their Project Outcome survey results to staff, boards, and stakeholders in the community.

Additional Resources

Who Should Attend

This on-demand webinar is open to everyone but will be most beneficial for public libraries participating or interested in Project Outcome. Project Outcome is a free service provided by the Public Library Association. If you would like to enroll in Project Outcome in advance of the webinar, please do so at


Crystal SchimpfCrystal Schimpf is a library training consultant and co-founder of Kixal, where she provides collaborative, transformative training for libraries and nonprofits. She has provided training on projects for the Urban Libraries Council’s Edge Initiative, the Public Library Association, TechSoup, the Colorado State Library, Community Technology Network, and the R-Squared Conference. Crystal is a degreed librarian with a passion for digital literacy and technology issues and has worked on many projects, programs, and services that require outcome measurement.

Julia CottrillJulia Cottrill is a vice president at GMMB, a strategic communications agency dedicated to issues that make real and lasting change. Julia is a lead writer and strategist for public library projects, including communications materials and support for Project Outcome. She has also managed advocacy support for grantees of the Bill & Melinda Gates Foundation’s Global Libraries initiative, developing advocacy materials and helping grantees translate data into powerful messages.

Julia has nearly 10 years of issues‐based communications experience at GMMB, where she provides counsel and support, branding, messaging, meeting planning and facilitation, and grassroots outreach strategy for social change campaigns. She has worked with a variety of nonprofits, associations, and corporations on issues like education, maternal and child health, global tobacco control, diabetes, and adult and child nutrition. She received her BA in Political Science from the University of Pennsylvania.

Oscar GittemeierOscar Gittemeier has a BA in Sociology, an MA in Women’s Studies, and an MS in Library and Information Studies. He has worked with the Atlanta-Fulton Public Library System since 2008 and currently serves as the chair of the Georgia Library Association, Reference and Instruction Interest Group. In his free time Oscar enjoys hiking with his Labradane Jasper, sipping bourbon on his back deck, and searching for the world’s greatest French toast.



This on-demand webinar is free and available 24/7 for your viewing convenience.

How to Register

No registration is required.

Tech Requirements

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Credits or CEUs

PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.


If you have questions or problems accessing a recording, send a message to or call 800-545-2433 ext. 5PLA (5752).