Measurement Matters: Using Edge, Project Outcome, and the Impact Survey to Assess and Improve Community Outcomes

How do your technology services compare to other libraries? How are your patrons using the technology services at your library? Do your patrons use what they learned from your library’s programs and services? If so, how? What are the benefits your community is receiving through access to technology through the library?

Knowledge is power. Collectively, Impact Survey, Project Outcome, and the Edge Initiative are powerful, field-tested instruments being used by libraries throughout the United States to make strategic decisions on which programming and services to offer and which technology investments should be made to ensure that the library continues to meet patron needs and community priorities.

This on-demand webinar educates libraries on these three outcome measurement tools and showcases how libraries are using the data for strategic planning, programming, and communication with local leaders to better serve their communities. Hear from staff at PLA, ULC, the University of Washington iSchool, and public libraries using all three products.

Originally presented September 8, 2016.


At the conclusion of this on-demand webinar, participants will:

  • Understand three leading outcome measurement tools for the public library field to evaluate and improve their technology services, measure patrons’ use of technology, and assess the impact of library programs and how they complement each other;
  • Have learned from their peers how they’ve used each tool to measure, evaluate, and improve their technology services and its impact on patrons;
  • Know how to measure technology services using the University of Washington Impact Survey, PLA Project Outcome and ULC’s Edge Initiative; and
  • Understand how to use each of the tools effectively and apply your results holistically.

Additional Resources

Who Should Attend

This on-demand webinar is open to everyone but will be most beneficial to those interested in strengthening their programs and services through library vetted tools. All public libraries participating in Edge, Project Outcome and Impact Survey are invited to learn how the tools work together and complement each other.


Emily PlagmanEmily Plagman is the Project Manager for PLA’s performance measurement initiative, Project Outcome, funded by the Bill & Melinda Gates Foundation, overseeing its development and implementation. Prior to joining PLA, Emily worked as a project manager, at the Chicago Metropolitan Agency for Planning on an energy efficiency grant.  Emily received her Master’s in International Public Affairs from the LaFollette School of Public Affairs at the University of Wisconsin and her Bachelor’s in Political Science at Marquette University.

Kristi Zappie-FerradinoKristi Zappie-Ferradino leads the Edge Initiative, a national program to help libraries and local governments work together to achieve community goals. She leads the development and implementation of strategies to raise the awareness of public access technology in public libraries. Her role includes building and sustaining national partnerships with library, government, academic, and non-profit leaders to ensure the continued growth and adoption of Edge. In partnership with the Edge team, she directs and manages the development of Edge’s business and program infrastructure to include communications, sustainability, and the user experience.

Kristi has over 20 years of experience leading program development in the social sector. She had a distinguished career in project management with MENTOR/National Mentoring Partnership, where she was responsible for the organization's key products, including directing the development and national launch of an online management and evaluation system for youth mentoring programs, a national volunteer referral service and web site. Kristi comes to ULC from First Book, where as Vice President of Community Development she led a network of philanthropic volunteers in over 100 communities, generating $5 Million in funding for new books and educational resources for low-income children.

Kristi holds a Master’s in Public Administration from George Mason University. 

Samantha BeckerSamantha Becker, MLIS, MPA, is the Principal Research Scientist for the U.S. Impact Study Research Group at the University of Washington Information School. Her group focuses on research and evaluation related to digital inclusion programs and policies, with an emphasis on community technology and public libraries. She was co-author of the first large-scale study of the impact of public access technology in public libraries, Opportunity for All: How the American Public Benefits from Internet Access at U.S. Libraries and also Building Digital Communities A Framework for Action, a framework to help communities assess their environments and prioritize work towards becoming digitally inclusiveThe research group maintains Impact Survey, a tool to help organizations easily survey clients about outcomes, and provides research support for the Edge Initiative, an assessment tool for public libraries. Her work aims to help digital inclusion practitioners leverage data to improve outcomes for their clients and support excellence in programs that help bridge the digital divide. She is particularly interested in the development and adoption of common metrics and understanding pathways to digital literacy and effective use of technology for adults.



This on-demand webinar is free and available 24/7 for your viewing convenience.

How to Register

No registration is required.

Tech Requirements

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Credits or CEUs

PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.


If you have questions or problems accessing a recording, send a message to or call 800-545-2433 ext. 5PLA (5752).