Space Planning: Reinventing Your Library Space

In conjunction with Palo Alto City Library, Multnomah County Library, and Jacksonville Public Library, this workshop will be offered three times in 2019:

November 8, 2019
Mitchell Park Community Center
Palo Alto City Library
Palo Alto, CA

November 22, 2019
Central Library
Multnomah County Library
Portland, OR

December 12, 2019
Jacksonville Public Library
Jacksonville, FL

Space Planning: Reinventing Your Library Space is a regional and interactive workshop that guides attendees through a day of learning on how space planning works. Whether you're interested in rearranging existing furniture to increase circulation, make it easier for patrons to find programs, renovating, or even designing a new library, the Space Planning workshop will give you a concrete set of tools to use. This workshop uses learnings from retail stores to help librarians understand how to make libraries more accessible and easier to understand for patrons. Also covered is working with architects and interior designers and signage and wayfinding.

As a participant, you will work both individually and in groups to begin applying these new skills. Throughout the day-long training, New York University (NYU) professor and Forbes contributor, David Vinjamuri, will provide insights, best practices, and tools to help you think clearly about your library’s current space and map out a plan that will improve how you use your existing space, or how you might design a new space.

At the end of this training, attendees will be able to:

  • Demonstrate a shared understanding of best practices in planning library space in the 21st century;
  • Recognize methods for improving circulation of library materials using various retail techniques; and
  • Apply insights and best practices in space planning to design a renovation or build out new library space.

Who Should Attend?

The Space Planning workshop is recommended for all library staff and stakeholders interested in learning how to plan library space, including directors, managers, and board or foundation members. This program will benefit libraries who are planning for a renovation, building out a new space, looking to improve circulation, or endeavoring to enrich the use of their community spaces.

Registration is limited to 100 participants. This event is appropriate for individuals or small teams from libraries. PLA wants to make sure there is room for attendees from many diverse libraries at each event, which will create a richer learning experience for everyone.

Dates and Locations

November 8, 2019: Mitchell Park Community Center, Palo Alto City Library, 3700 Middlefield Rd, Palo Alto, CA 94303

November 22, 2019: Central Library, Multnomah County Library, 801 SW 10th Ave., Portland, OR 97205

December 12, 2019: Main Library, Jacksonville Public Library, 303 Main Street, Jacksonville, FL 32202


This one-day workshop will take place from 10:00 AM–4:00 PM. A detailed schedule and agenda for the day will be shared in advance of the training.


Registration Fees

Category Rate
PLA Member $150
Other $185
Group (up to 3 attendees)* $285


Registration covers attendance for the workshop, a copy of the PowerPoint presentation, assorted handouts, lunch, and a copy of David Vinjamuri’s downloadable Space Planning PDF.

*Parties interested in registering as a group should contact Symone Villasenor at 312-280-5018 or

Registration Deadlines

Location Deadline
Palo Alto, CA October 25, 2019
Portland, OR November 8, 2019
Jacksonville, FL November 27, 2019


How to Register

To register with a credit card, click here to begin the online registration process. On ALA’s Online Registration page select the “Register” link next to the event you wish to attend. You will need to enter your ALA ID and password. If you do not have an ALA ID and password, you will be asked to create one. Please note: Once your registration is processed, you will receive a receipt/confirmation email.

To register with a purchase order or by mail, click here to download the registration form (PDF, 1 pg.). Complete the form and submit it with your P.O., or with a check. Faxing/mailing instructions are on the form. Faxed or mailed registration forms must be received by the posted registration deadline (above). Forms received after the deadline will not be processed. Please note: Once your registration is processed, you will receive a receipt/confirmation email containing additional information about accessing the webinar on the day of the event.

Cancellations and refund requests must be submitted in writing by October 18, 2019, for the Palo Alto workshop, November 1, 2019, for the Portland workshop, and November 21, 2019, for the Jacksonville workshop. No phone cancellations will be accepted. A $50 processing fee will be deducted from the registration amount. Please mail registration cancellations to American Library Association, ATTN: MACS, Space Planning: Reinventing Your Library Space Registration, 50 E. Huron Street, Chicago, IL 60611; fax to 312-280-1538; or email to

The workshops are offered on a cost-recovery basis and PLA reserves the right to cancel due to adverse events beyond the control of PLA or if there is insufficient registration. In the event that a PLA-sponsored activity is cancelled, PLA cannot be responsible for any cancellation/charge assessed to registrants by airlines, travel agencies, or hotels. PLA does not provide refunds for registration or personal expenses due to weather or travel-related circumstances. Refunds will be processed after the event.


David VinjamuriDavid Vinjamuri
Facilitator & Content Developer

David Vinjamuri is president of ThirdWay Brand Trainers, whose clients over the last 15 years have included American Express, Marriott Hotels, and the U.S. Commerce Department. David teaches branding and social media to master’s degree candidates at NYU, where he is adjunct assistant professor of Marketing. David writes the Brand Truth column online for Forbes, which has been read by over 1 million people. David is the author of Accidental Branding: How Ordinary People Build Extraordinary Brands (Wiley, 2008) and two novels. He is credited as the inspiration for the Soon to Be Famous Illinois Author Project, which won the 2015 John Cotton Dana Library Public Relations Award. David recently contributed a chapter on guerrilla branding to the Public Library Association’s Quick Reads series title, PLA 2018: Ten Essential Programs.

David has been quoted as an expert on brands in The New York Times, The Wall Street Journal, USA Today, U.S. News & World Report, BusinessWeek, and Investor’s Business Daily. David has contributed to BrandWeek, Advertising Age, Library Journal, and Publisher’s Weekly. He has appeared as a brand expert on PBS Marketplace, CBS News, BBC World, Fox Business News, Bloomberg TV, and MSNBC.

David spent fifteen years in marketing and management for Johnson & Johnson, Coca-Cola, DoubleClick, and Citigroup, and ran marketing for two smaller companies. He graduated with high honors from Swarthmore College and was a Citicorp/Walter Wriston Scholar at the Fletcher School of Law and Diplomacy at Tufts University.

David has presented at the PLA 2016 and PLA 2018 national conferences and has spoken with over 30 libraries across the United States and Canada, including Chicago Public Library, the Free Library of Philadelphia, and Vancouver Public Library.


Please contact Symone Villasenor, Project Manager, at or 312-280-5018.