PLA at 2014 ALA Annual Conference

2014 ALA Annual Conference logoPLA Preconference:
Beyond Glitz and Glitter: Great Brands Start from Within

Friday, June 27
8:30 AM–12:00 PM
Las Vegas Convention Center N252
Event Code: PLA1

The draw of a sparkling new brand often starts with a glitzy new logo or fun new color, but great brands start from within. Learn how to tap into the DNA of your organization to develop a brand that reflects your library's culture and community. Hear how three libraries—all in different phases of their brand's lifecycle—moved beyond the glitz and glitter to create brands that resonate with staff and customers alike. Find examples for staff engagement and share your creative ideas about branding for the 21st century library in this workshop-style preconference.

Presenters

Kyle Cox, Mid-Columbia Libraries, Kennewick, Wash.; Stacie Ledden, Communications Director, Anythink Libraries, Thornton, Colo.; Erin Meneely, Operations Manager, Mid-Columbia Libraries, Kennewick, Wash.; Jim Staley, Mid-Continent Public Library, Independence, Mo.

Costs and Registration

Preconferences do require a separate registration; however you do not need to be registered for the ALA Annual Conference itself to register for a preconference. Although advanced registration is now closed, a limited number of tickets for this preconference will be available onsite at the door of Las Vegas Convention Center N252. Cash, checks, and credit cards accepted.

Ticket Prices

Category Advance
(by June 20)
Onsite
PLA Personal Member $135 $135
Retired Member $135 $135
Student Member $135 $135
ALA Personal Member $175 $175
Nonmember $235 $235


Add to your schedule (login required) and/or download to your calendar (via the ALA Annual Conference Scheduler).

See PLA’s full line-up of programming for the 2014 ALA Annual Conference.