PLA at 2014 ALA Annual Conference
Beyond Glitz and Glitter: Great Brands Start from Within
Friday, June 27
8:30 AM–12:00 PM
Las Vegas Convention Center N252
Event Code: PLA1
The draw of a sparkling new brand often starts with a glitzy new logo or fun new color, but great brands start from within. Learn how to tap into the DNA of your organization to develop a brand that reflects your library's culture and community. Hear how three libraries—all in different phases of their brand's lifecycle—moved beyond the glitz and glitter to create brands that resonate with staff and customers alike. Find examples for staff engagement and share your creative ideas about branding for the 21st century library in this workshop-style preconference.
Kyle Cox, Mid-Columbia Libraries, Kennewick, Wash.; Stacie Ledden, Communications Director, Anythink Libraries, Thornton, Colo.; Erin Meneely, Operations Manager, Mid-Columbia Libraries, Kennewick, Wash.; Jim Staley, Mid-Continent Public Library, Independence, Mo.
Costs and Registration
Preconferences do require a separate registration; however you do not need to be registered for the ALA Annual Conference itself to register for a preconference. Although advanced registration is now closed, a limited number of tickets for this preconference will be available onsite at the door of Las Vegas Convention Center N252. Cash, checks, and credit cards accepted.
(by June 20)
|PLA Personal Member||$135||$135|
|ALA Personal Member||$175||$175|
Add to your schedule (login required) and/or download to your calendar (via the ALA Annual Conference Scheduler).