A More Effective Social Media Presence: Strategic Planning and Project Management
Social media has grown up -- now rather than just “friending” users, librarians are expected to manage their libraries’ vast online social media presence and demonstrate return on investment for all those services. In two webcast sessions, Cliff Landis and Sarah Steiner will share details of how to assess, plan, and create internal documentation for your social media, so that your online presence will be easy to manage and on-target. They will also demonstrate ways to make the best use of your time, create social media content that matters to users, and identify the best practices used by leading libraries.
- Making use of strategic planning and project management methods to set up (or fix up) your library’s social media presence
- Defining success for your social media presence and demonstrate that it’s having the effect you desire
- Taking practical steps to successfully start a new social media account or to integrate a new account into your existing social media presence
- Using time-saving tools and techniques to spread your library’s messages across a variety of social media sites
- Identifying the best practices employed by other libraries in their social media management.
Sarah Steiner is the Social Work and Virtual Services Librarian at Georgia State University Library in Atlanta. For the past six years, she has been a leader in the library’s social media outreach, coordinating assessing, and regularly staffing the library’s chat and text-message reference service. She is cofounder of the Carterette Series Webinars, which highlight trends, innovation, and best practices in Georgia libraries. As a 2011 Library JournalMover & Shaker, Steiner was recognized for creating networking and professional development opportunities for librarians. Visit her website at http://www.bookleggerlib.net/.
Cliff Landis is the Web Services Librarian at Georgia State University. He is also a researcher, author and speaker on the role of emerging technologies in libraries, social network sites, user-centered service, assessment, and the co-evolution of humanity and technology. He has a diverse range of interests both within and outside of the library field, which help inform his unique perspective on the future of libraries.