Marketing & Public Relations
Watch this free ALA TechSource hourlong webinar, Organization 2.0: Building the Participatory Library with John Blyberg and Meredith Farkas.
Attendees will have an opportunity to ask questions pertaining to advocacy issues at their library, as well as learn what resources are available to help make the case for libraries.
Find out how to turn bad news into an opportunity to reinforce trust in your library among library staff, patrons, and the local community. Learn how to identify small bed bug problems before they turn into infestations. Understand the principles of communicating with the media to learn how, when, and what to communicate to avoid making a bad situation worse and engage the trust and confidence of the library community.
How can you improve your patrons’ e-book experience at your library? This on-demand webinar looks at library customer service related to e-books. Presenters detail ways to improve your library’s website in order to optimize the e-book lending experience; discuss ideas for improving the e-book experience inside the library; give an overview of e-book programming ideas from different libraries; and share proven marketing ideas. This archived webinar was originally presented May 1, 2012, as part of "Public Librarian’s Guide to E-Books: A PLA Webinar Series." Running time: 1 hour, 9 minutes.
Diane McNutt and Jane Light, Silicon Valley Reads, will describe this library’s "one book-one community" program in Santa Clara (Calif.) County. Its 2012 program, "Muslim and American -Two Perspectives," featured two books written by American Muslims, ("The Muslim Next Door" by Sumbul Ali-Karamali and "The Butterfly Mosque" by G. Willow Wilson). More than 100 programs were presented, including author readings, panel discussions, films, an open house evening at a local mosque and an art exhibit.
Frontline library advocates work at all levels in all types of libraries—public, academic, school and special—and are the internal/external face and voice of the library. They can tell the library’s story and deliver the library’s message at their comfort level and with people they know best. Because every staff member is the face of the library to his/her respective community, each infl uences what the community knows and thinks about the library; and all librarians and library staff are perfectly poised to inform people about their library’s value and needs.
Ever hesitated to lead an online meeting or webinar due to the pressure of holding people’s attention? Want to tune up your existing online presentation style? Register for PLA’s live, one-hour webinar and learn about the most effective ways to create and deliver an online presentation with confidence. We’ll discuss best practices to create your online “story” for your session and then talk about how you engage and work with your participants to leave them with a memorable experience and—even better—remember what you said! This archived webinar was originally presented February 27, 2013.
The webinar focuseson two snapshot days, Washington Library Snapshot Day and Snapshot Day: A Day in the Life of Ohio Libraries. Ashlee Clark, Executive Secretary to the State Librarian, State Library of Ohio, Marsha McDevitt-Stredney, Marketing and Communications Director, State Library of Ohio, and Craig Seasholes, President, Washington Library Media Association presents the session.
Featuring Peggy Cadigan and Rob Banks
If your heart starts to palpitate at the thought of writing a marketing plan, this on-demand webinar will help ease the pain. You’ll learn which steps in a marketing plan are critical to success and get to know the difference between marketing, promotion, publicity, outreach, and public relations so that you can clearly communicate your goals. Find out how to combine market research, a target audience, customized messages, and strategic outreach into a knockout plan, all while incorporating your library’s special brand and importance to the community.