Marketing & Public Relations

LiveWebinar
In this new workshop, library program guru Amy Alessio will give you three program ideas for each month that you can expand, adapt and modify to fit your community’s needs.
LiveWebinar
Join this panel of librarians from the Z. Smith Reynolds Library at Wake Forest University as we examine the role of the library in larger wellbeing initiatives, and the value that libraries can bring to these programs.
Attendees will have an opportunity to ask questions pertaining to advocacy issues at their library, as well as learn what resources are available to help make the case for libraries.
On-DemandeForumFree!
YALSA's Badges for Learning provide a new way for librarians and library workers to gain skills and demonstrate their expertise to employers. These badges are for any school or public library staff member working with teens. The lessons completed in order to earn a badge help staff gain the skills they need to successfully work with adolescents and provide a visual way to show what skills a particular staff member has gained.
On-DemandWebinar
NOTE: This past webinar has now been archived. Access to the recording can be purchased. During the webinar, Kristin Pekoll and Millie Davis will focus on ways to prepare your colleagues who may not be as familiar with the First Amendment’s right to read and the censorship that is still happening in our country.
LiveWebinar
In this workshop, Amy Alessio will provide you with several programming ideas and tips on how to market these programs, so that you can build successful programs that attract more seniors into your library.
Self-PacedeCourseAttendance Cert.
In this eCourse, Jennifer Velásquez will present practical strategies for giving teens the lead in developing high-appeal collections and services.
On-DemandWebinarFree!
How do you respond when patrons ask why there aren't more e-books at the library? It's not an easy question. Turn your (and your patron's) frustration into action. View this archived recording of the free, 90-minute webinar and learn about two creative e-book campaigns initiated by libraries, as well as a comprehensive communications template kit to help you develop your own! You'll find new strategies for reaching out to your community members not only to explain why libraries have limited e-book collections but also to enlist their help in improving e-book access.
Diane McNutt and Jane Light, Silicon Valley Reads, will describe this library’s "one book-one community" program in Santa Clara (Calif.) County. Its 2012 program, "Muslim and American -Two Perspectives," featured two books written by American Muslims, ("The Muslim Next Door" by Sumbul Ali-Karamali and "The Butterfly Mosque" by G. Willow Wilson). More than 100 programs were presented, including author readings, panel discussions, films, an open house evening at a local mosque and an art exhibit.
Frontline library advocates work at all levels in all types of libraries—public, academic, school and special—and are the internal/external face and voice of the library. They can tell the library’s story and deliver the library’s message at their comfort level and with people they know best. Because every staff member is the face of the library to his/her respective community, each infl uences what the community knows and thinks about the library; and all librarians and library staff are perfectly poised to inform people about their library’s value and needs.

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