Marketing & Public Relations
Watch this free ALA TechSource hourlong webinar, Organization 2.0: Building the Participatory Library with John Blyberg and Meredith Farkas.
Attendees will have an opportunity to ask questions pertaining to advocacy issues at their library, as well as learn what resources are available to help make the case for libraries.
Diane McNutt and Jane Light, Silicon Valley Reads, will describe this library’s "one book-one community" program in Santa Clara (Calif.) County. Its 2012 program, "Muslim and American -Two Perspectives," featured two books written by American Muslims, ("The Muslim Next Door" by Sumbul Ali-Karamali and "The Butterfly Mosque" by G. Willow Wilson). More than 100 programs were presented, including author readings, panel discussions, films, an open house evening at a local mosque and an art exhibit.
Frontline library advocates work at all levels in all types of libraries—public, academic, school and special—and are the internal/external face and voice of the library. They can tell the library’s story and deliver the library’s message at their comfort level and with people they know best. Because every staff member is the face of the library to his/her respective community, each infl uences what the community knows and thinks about the library; and all librarians and library staff are perfectly poised to inform people about their library’s value and needs.
The webinar focuseson two snapshot days, Washington Library Snapshot Day and Snapshot Day: A Day in the Life of Ohio Libraries. Ashlee Clark, Executive Secretary to the State Librarian, State Library of Ohio, Marsha McDevitt-Stredney, Marketing and Communications Director, State Library of Ohio, and Craig Seasholes, President, Washington Library Media Association presents the session.
Featuring Peggy Cadigan and Rob Banks
If your heart starts to palpitate at the thought of writing a marketing plan, this on-demand webinar will help ease the pain. You’ll learn which steps in a marketing plan are critical to success and get to know the difference between marketing, promotion, publicity, outreach, and public relations so that you can clearly communicate your goals. Find out how to combine market research, a target audience, customized messages, and strategic outreach into a knockout plan, all while incorporating your library’s special brand and importance to the community.
A Day in the LIfe of Ohio Libraries
“Passing the Community Engagement Baton: A Conversation with ALA President Molly Raphael and ALA President-elect Maureen Sullivan,” hosted by ALA 2013-2014 ALA President Barbara Stripling, features an unprecedented conversation among ALA leadership, focusing on the transition of presidential initiatives and a continued focus on civic engagement. It takes place on Friday, June 8 at 11:30 a.m. Central time.
On-demand webinars are archived recordings of previous PLA webinars available 24/7 for viewing at your convenience.
In a difficult economy, the citizen voice is more important than ever. Learn how two community organizations, the Sustainable Library Citizens Coalition of Indianapolis-Marion County (Ind.) Public Library and Urban Librarians Unite of New York City, have used their voices to impact library funding. Laura Johnson, deputy director, public services, of the Indianapolis Public Library and Tara Seeley, senior grants officer, Central Indiana Community Foundation, will share their story of engaging the Indianapolis community to successfully advocate on behalf of libraries and librarians.
Visionary professor R. David Lankes, author of the award-winning “Atlas of New Librarianship,” and Barbara Stripling, Co-Chair of ALA President Molly Raphael’s Empowering Voices, Transforming Communities initiative, presented a free webinar on Thursday, March 8, 2012 designed to stimulate conversation about harnessing the evolving role of libraries and strengthening the librarian’s voice to help shape community perception.