PR Forum
An annual program for library public relations and marketing professionals coordinated by the ALA PR Assembly, Toni Tucker, chair
2012 - PR Forum
ALA Annual Conference, Anaheim, Calif.
The PR Forum will take place from 8 - 10 a.m. on June 24 at the Anaheim Convention Center in room 304 AB. Librarians can add the PR Forum to their Anaheim schedule through the conference scheduler in ALA Connect.
Tom Peters, assistant dean for strategic initiatives at Illinois State University, will speak on emerging technologies in libraries, with an emphasis on mobile technology and how librarians can collaborate with IT staff to implement new ideas.
Peters has worked in and with libraries and library-related organizations for 24 years. He has been involved in many collaborative projects, working with librarians from academic, public, special and governmental libraries. He also consults with publishers, vendors and technology companies on a variety of development and testing projects. His current areas of interest and specialization include portable eReading, librarianship in virtual environments, downlodable digital audio books and other digital library services, such as SMS-based text reference. Peters was founder and CEO of TAP Information Services from 2003 – 2011.
2011- "PR Forum: Going mobile @ your library®"
ALA Annual Conference, New Orleans
The proliferation of mobile phones and the advent of smart phones are changing the way people use information. Libraries can also take advantage of this new environment to showcase themselves.
Joe Murphy, librarian at Yale University and mobile technology innovator, discussed how mobile phones provide a unique opportunity for libraries to market themselves at the annual PR Forum at the ALA Annual Conference in New Orleans.
Murphy has focused his professional work on technology trends and the evolving information landscape. Murphy helps libraries and publishers identify, understand and adapt to trends in technology and information engagement as a regular professional speaker and through his Twitter account, @libraryfuture, and his blog, joemurphylibraryfuture.com.
2010- "PR Forum: Next practice in communication @ your library®"
ALA Annual Conference, Washington, D.C.
In 2007, Stephen Abram spoke before a crowd of 350 people a the PR Forum about Library 2.0. But what’s next? At this year's session to Abram discussed his ideas on the role of social networking in library marketing and communications and on new skills and competencies that library PR folks need. Abram's PowerPoint presentation is now available. The PR Forum is an annual program for library marketing professionals, coordinated by the ALA PR Assembly.
View more presentations from stephenabram1.
2009- "Breaking through the message clutter @ your library®"
ALA Annual Conference, Chicago
A panel of industry experts offers powerful tips and strategies on how to deliver library messages to the public. Topics include how to reach multi-cultural audiences, using social media to connect with key audiences, how radio is a growing channel through which you can deliver your messages and using letters to the editor and op-eds to communicate your library's story. Co-sponsored by the PR Assembly, in collaboration with the Campaign for America’s Libraries’ subcommittee.
Speakers:
Tom McNamee, editorial page editor, Chicago Sun Times
Dave Baum, Chicago broadcaster and media trainer
Eric Friedenwald-Fishman, creative director /president, Metropolitan Group
Kevin Kirkpatrick, executive vice president, Metropolitan Group
George Eberhart, editor, American Libraries Direct
Delivering your Messages in Today's Online Environment [PPT]
Relevancy + Diversity: Broadening your Audience Principles on reaching multicultural audiences [PPT]
American Libraries Direct Tips & Tricks [MS Word]
Public Awareness Resources [MS Word]
2008- "Diversity @ your library®: Broadening Your Audience and Engaging Communities"
ALA Annual Conference, Anaheim, Calf.
Speaker: Eric Friedenwald-Fishman
Eric Friedenwald-Fishman spoke about reaching out to and engaging diverse audiences, touching on why diversity matters, message development and testing, the importance of cultural context and more. Download the article that Eric debuted at the PR Forum, "Increasing Relevance, Relationships and Results: Principles & Practices for Effective Multicultural Communication."
As creative director/president of Metropolitan Group, a leading social marketing, PR/communication and resource development firm, Friedenwald-Fishman has served as the key strategist and campaign counsel on hundreds of regional, national and international projects. In his 20-year career, he has conducted marketing, branding, advocacy, public awareness, capital, endowment, major gift and sponsorship campaigns for libraries and library support organizations. He is the co-author of “Marketing That Matters: 10 Practices to Profit Your Business.”
