PR Forum

An annual program for library public relations and marketing professionals coordinated by the ALA Public Awareness Committee

2014 - Stories Matter: 13 tips and one cautionary note for powerful narratives that drive social impact

ALA Annual Conference, Las Vegas

8-10 a.m., Sunday, June 29

Location: Room S219

Eric Friedenwald-Fishman

Who sets the narrative and how they set it impacts who cares about an issue, what they hear, and what they are willing to do.  At this year’s PR Forum, communicators will receive insights and tips from Eric Friedenwald-Fishman, the creative director/founder of Metropolitan Group. 
Friedenwald-Fishman specializes in integrating strategy and creative to advance social impact through branding, public will building and social marketing campaigns. He is the co-author of “Marketing That Matters: 10 Practices to Profit your Business and Change the World.”  
The Metropolitan Group is a full-service strategic communication and resource development firm that works exclusively with social purpose organizations, including non-profits, foundations, public agencies and socially responsible businesses. 


2013- "The $84 Question: Why libraries matter and can do more in the era of e-books, social media and branding"

David VinjamuriALA Annual Conference, Chicago

Brand expert and NYU professor David Vinjamuri spoke to an audience of more than 200 librarians at the 2013 PR Forum.  In January 2013, Mr. Vinjamuri wrote a two-part post about libraries and e-books on his blog.  He is the author of “Accidental Branding: How Ordinary People Build Extraordinary Brands” and the novel “Operator.”    

Read David Vinjamuri's articles: 



2011- "PR Forum: Going mobile @ your library®"

Joe MurphyALA Annual Conference, New Orleans

The proliferation of mobile phones and the advent of smart phones are changing the way people use information. Libraries can also take advantage of this new environment to showcase themselves.

Joe Murphy, librarian at Yale University and mobile technology innovator, discussed how mobile phones provide a unique opportunity for libraries to market themselves at the annual PR Forum at the ALA Annual Conference in New Orleans.

Murphy has focused his professional work on technology trends and the evolving information landscape. Murphy helps libraries and publishers identify, understand and adapt to trends in technology and information engagement as a regular professional speaker and through his Twitter account, @libraryfuture, and his blog,

View Joe Murphy's 2011 PR Forum PowerPoint Presentation below on on slideshare.


2010- "PR Forum: Next practice in communication @ your library®"

ALA Annual Conference, Washington, D.C. 

In 2007, Stephen Abram spoke before a crowd of 350 people a the PR Forum about Library 2.0. But what’s next? At this year's session to Abram discussed his ideas on the role of social networking in library marketing and communications and on new skills and competencies that library PR folks need. Abram's PowerPoint presentation is now available. The PR Forum is an annual program for library marketing professionals, coordinated by the ALA PR Assembly.

Ala pr2010

View more presentations from stephenabram1.


2009- "Breaking through the message clutter @ your library®"

 ALA Annual Conference, Chicago

A panel of industry experts offers powerful tips and strategies on how to deliver library messages to the public. Topics include how to reach multi-cultural audiences, using social media to connect with key audiences, how radio is a growing channel through which you can deliver your messages and using letters to the editor and op-eds to communicate your library's story. Co-sponsored by the PR Assembly, in collaboration with the Campaign for America’s Libraries’ subcommittee.


tom mcnaeeTom McNamee, editorial page editor, Chicago Sun Times

dave baumDave Baum, Chicago broadcaster and media trainer

eric friedenwald-fishmanEric Friedenwald-Fishman, creative director /president, Metropolitan Group

kevin kirkpatrickKevin Kirkpatrick, executive vice president, Metropolitan Group

george eberhartGeorge Eberhart, editor, American Libraries Direct

Delivering your Messages in Today's Online Environment [PPT]

Relevancy + Diversity: Broadening your Audience Principles on reaching multicultural  audiences [PPT]

American Libraries Direct Tips & Tricks [MS Word]

Public Awareness Resources [MS Word]


2008- "Diversity @ your library®: Broadening Your Audience and Engaging Communities"

ALA Annual Conference, Anaheim, Calf.

Speaker: Eric Friedenwald-Fishman

eric friedenwald-fishmanEric Friedenwald-Fishman spoke about reaching out to and engaging diverse audiences, touching on why diversity matters, message development and testing, the importance of cultural context and more.   Download the article that Eric debuted at the PR Forum, "Increasing Relevance, Relationships and Results: Principles & Practices for Effective Multicultural Communication."

As creative director/president of Metropolitan Group, a leading social marketing, PR/communication and resource development firm, Friedenwald-Fishman has served as the key strategist and campaign counsel on hundreds of regional, national and international projects.  In his 20-year career, he has conducted marketing, branding, advocacy, public awareness, capital, endowment, major gift and sponsorship campaigns for libraries and library support organizations.  He is the co-author of “Marketing That Matters: 10 Practices to Profit Your Business.”