An annual program for library public relations and marketing professionals coordinated by the ALA Public Awareness Committee
2012- "The $84 Question: Why libraries matter and can do more in the era of e-books, social media and branding"
ALA Annual Conference, Chicago
Brand expert and NYU professor David Vinjamuri will speak at the 2013 PR Forum. In January 2013, Mr. Vinjamuri wrote a two-part post about libraries and e-books on his Forbes.com blog. He is the author of “Accidental Branding: How Ordinary People Build Extraordinary Brands” and the novel “Operator.”
2011- "PR Forum: Going mobile @ your library®"
ALA Annual Conference, New Orleans
The proliferation of mobile phones and the advent of smart phones are changing the way people use information. Libraries can also take advantage of this new environment to showcase themselves.
Joe Murphy, librarian at Yale University and mobile technology innovator, discussed how mobile phones provide a unique opportunity for libraries to market themselves at the annual PR Forum at the ALA Annual Conference in New Orleans.
Murphy has focused his professional work on technology trends and the evolving information landscape. Murphy helps libraries and publishers identify, understand and adapt to trends in technology and information engagement as a regular professional speaker and through his Twitter account, @libraryfuture, and his blog, joemurphylibraryfuture.com.
View Joe Murphy's 2011 PR Forum PowerPoint Presentation below on on slideshare.
2010- "PR Forum: Next practice in communication @ your library®"
ALA Annual Conference, Washington, D.C.
In 2007, Stephen Abram spoke before a crowd of 350 people a the PR Forum about Library 2.0. But what’s next? At this year's session to Abram discussed his ideas on the role of social networking in library marketing and communications and on new skills and competencies that library PR folks need. Abram's PowerPoint presentation is now available. The PR Forum is an annual program for library marketing professionals, coordinated by the ALA PR Assembly.
2009- "Breaking through the message clutter @ your library®"
ALA Annual Conference, Chicago
A panel of industry experts offers powerful tips and strategies on how to deliver library messages to the public. Topics include how to reach multi-cultural audiences, using social media to connect with key audiences, how radio is a growing channel through which you can deliver your messages and using letters to the editor and op-eds to communicate your library's story. Co-sponsored by the PR Assembly, in collaboration with the Campaign for America’s Libraries’ subcommittee.
Tom McNamee, editorial page editor, Chicago Sun Times
Dave Baum, Chicago broadcaster and media trainer
Eric Friedenwald-Fishman, creative director /president, Metropolitan Group
Kevin Kirkpatrick, executive vice president, Metropolitan Group
George Eberhart, editor, American Libraries Direct
2008- "Diversity @ your library®: Broadening Your Audience and Engaging Communities"
ALA Annual Conference, Anaheim, Calf.
Speaker: Eric Friedenwald-Fishman
Eric Friedenwald-Fishman spoke about reaching out to and engaging diverse audiences, touching on why diversity matters, message development and testing, the importance of cultural context and more. Download the article that Eric debuted at the PR Forum, "Increasing Relevance, Relationships and Results: Principles & Practices for Effective Multicultural Communication."
As creative director/president of Metropolitan Group, a leading social marketing, PR/communication and resource development firm, Friedenwald-Fishman has served as the key strategist and campaign counsel on hundreds of regional, national and international projects. In his 20-year career, he has conducted marketing, branding, advocacy, public awareness, capital, endowment, major gift and sponsorship campaigns for libraries and library support organizations. He is the co-author of “Marketing That Matters: 10 Practices to Profit Your Business.”