Public Awareness Office

 Public Information Office

Mission | Media Coverage of LibrariesEvents |  ALA Board, Committee Reports | ALA Staff Resources | Oversight Groups | PIO Staff

Reporters: Please visit the Media/Press Center


The Public Information Offices manages the public awareness efforts of the Association through the Campaign for America's Libraries, delivering key messages to external audiences about the value of libraries and librarians. PIO also communicates ALA's key messages through media relations and crisis communications, and offers public relations counsel and editorial services. Tools are also developed and shared with librarians to help advance ALA’s 2015 Key Action Areas. Works with Public Awareness Committee.

Media Coverage of Libraries


ALA Youth Media Awards Press Kit

Press release: American Library Association announces 2015 youth media award winners

I Love My Librarian Awards

National Library Week

Library Card Sign-up Month

Día de los Niños, Día de los Libros


ALA Board, Committee Reports

Orientation for New Board Members 2015 (Text only PDF)

Orientation for New Board Members 2015 (Text only Word doc)

Media Relations Report (Midwinter 2015) Word doc


ALA Staff resources 

  1. ALA Press Release Guidelines and Writing Tips
  2. Tips for Creating Press Releases (ALA staff support website)
  3. 7 Tips for Writing a Killer Press Release
  4. Media Relations Handbook for Libraries
  5. PIO Editorial Services
  6. 62 Ways to Improve Your Press Releases
  7. Videos from 2009 ALA Communications Training Seminar


Oversight Groups 

Activities of the Public Information Office are overseen by the ALA Public Awareness Committee and its subcommittee, the Campaign for America's Libraries Subcommittee. These groups meet twice a year, during ALA's Annual Conferences in June-July, and Midwinter Meetings, usually held in January.


Public Awareness Committee

Campaign for America's Libraries Subcommittee

I Love My Librarian Award Committee



PIO Staff 

Macey Morales
Deputy Director

Steve Zalusky
Manager of Communications
(312) 280-1546

Heather Cho
Media Relations Specialist
(312) 280-4020

Megan McFarlane
Campaign Coordinator
(312) 280-2148
Jan Carmichael
Web/New Media Specialist
(312) 280-5041