Public Awareness Office

Mission | Media Coverage of LibrariesEvents |  ALA Board, Committee ReportsOversight Groups | PAO Staff

Reporters: Please visit the Media/Press Center


The Public Awareness Office manages the public awareness efforts of the association through the Libraries Transform Campaign, delivering key messages to external audiences about the value of libraries and library professionals. PAO also communicates ALA's key messages through media relations and crisis communications, and offers public relations counsel and editorial services. Tools are also developed and shared with librarians to help advance ALA’s strategic directions. Works with the ALA Public Awareness Committee.

Media Coverage of Libraries


ALA Youth Media Awards Press Kit

Press release: American Library Association announces 2015 youth media award winners

I Love My Librarian Awards

National Library Week

Library Card Sign-up Month

Día de los Niños, Día de los Libros

ALA Board, Committee Reports

Orientation for New Board Members 2015 (Text only PDF)

Orientation for New Board Members 2015 (Text only Word doc)

Media Relations Report (Midwinter 2015) Word doc

Oversight Groups 

Activities of the Public Awareness Office are overseen by the ALA Public Awareness Committee, which meets twice a year, during ALA's Annual Conferences in June-July, and Midwinter Meetings, usually held in January.

Public Awareness Committee

I Love My Librarian Award Committee


PAO Staff 

Macey Morales
Deputy Director

Steve Zalusky
Manager of Communications
(312) 280-1546

Heather Cho
Media Relations Specialist
(312) 280-4020

Megan McFarlane
Campaign Coordinator
(312) 280-2148
Jan Carmichael
Web/New Media Specialist
(312) 280-5041