Year-end Social Media Fundraising Guide for ALA Ambassadors

The ALA Year-end Giving Campaign runs through December 31, an important date as donors want to make their contributions to favorite charities before the close of the tax year.  The ALA Annual Fund seeks to capture the interest of our members in December with a mail appeal supported by an online email and social media campaign. 

You can help us!  Here’s how:

  1. Amplify our messages by sharing ALA’s social media posts for the fundraising campaign.
  2. Post to your personal social media accounts about why you gave to ALA or why you support the fundraising campaign. Compose your own message, or use the sample Tweets provided below.

Use the hashtag #GiveALA and #LibrariesTransform whenever possible.  And don’t forget to tag us: @ALAlibrary on Twitter,
 @americanlibraryassociation on Instagram, and @AmericanLibraryAssociation  on Facebook.

The link to donate is: http://ala.org/donate, although ALA Facebook posts will have a special donate button that allows people to contribute without leaving Facebook.

Campaign Overview

Emails

  1. Because everyone is welcome in our libraries and in ALA. (Dec 19)
  2. Because ALA trains and supports future library leaders. (Dec 22)
  3. Because ALA envisions the library of tomorrow. (Dec 27)
  4. Because tomorrow is a new day for all of us. (Dec 30)

Sample tweets

  • Our voices are stronger together. Help ALA end the year on a strong note. http://ala.org/donate #GiveALA #LibrariesTransform
  • Help ALA end the year on a strong note. #GiveALA http://ala.org/donate #LibrariesTransform
  • Because everyone is welcome in our libraries and in ALA. #GiveALA http://ala.org/donate #LibrariesTransform
  • Please join me in supporting @ALAlibrary: http://ala.org/donate #GiveALA #LibrariesTransform
  • I support @ALAlibrary because we're stronger together. http://ala.org/donate #GiveALA #LibrariesTransform
  • Help strengthen @ALAlibrary's work by making a year-end gift today. http://ala.org/donate #GiveALA #LibrariesTransform
  • The future is now. Don't let 2016 slip away without making a gift to ALA. http://ala.org/donate #GiveALA #LibrariesTransform
  • Help @ALAlibrary amplify the message of #LibrariesTransform by making a year-end gift. http://ala.org/donate #GiveALA
  • Support @ALAlibrary's ongoing work to promote librarianship. http://ala.org/donate #GiveALA #LibrariesTransform
  • Make a gift to @ALAlibrary today to support future library leaders. http://ala.org/donate #GiveALA #LibrariesTransform
  • Don't let 2016 slip away without making your gift to @ALAlibrary! http://ala.org/donate #GiveALA  #LibrariesTransform

Sample Facebook posts

Share one of the posts on the ALA Facebook account with a donate button or include link to ALA donation page: http://ala.org/donate

  • Together, we can build stronger networks and relationships within the library world. Make a year-end gift to ALA.
  • Join me in supporting ALA and libraries with a year-end gift.
  • I’m supporting ALA with a year-end gift because [add your own reason for giving].
  • ALA offers hundreds of scholarship opportunities each year, including Spectrum Scholarships to help increase diversity in the library profession. Invest in the future for your end-of-year giving. 
  • The libraries of tomorrow begin today. Support ALA's advocacy efforts with a year-end gift.
  • Time is running out on this year. Don't let 2016 slip away without making your gift to ALA!
  • Help ALA end the year on a strong note. Make your donation to the Annual Fund by December 31.

Social media graphics

Social Media post:

Blue | Red | Dark Blue | Green

Social media share image: I Made a year-end gift, ALA Annual Fund, ala.org/donate

Facebook cover art:

Dec 19 | Dec 22 | Dec 27 | Dec 30

December 19

Instagram | Facebook | Twitter

Because everyone is welcome in our libraries and in ALA. #GiveALA, ALA Annual Fund, Pictured: Participants in National Library Legislative Day

December 22

Instagram | Facebook | Twitter

Because ALA trains and supports future library leaders.#GiveALA, ALA Annual Fund, Pictured:Spectrum Scholars

December 28

Instagram | Facebook | Twitter

Because ALA envisions the library of tomorrow. #GiveALA, ALA Annual Fund, Pctured: Two fathers at the library with sons.

December 30

Instagram | Facebook | Twitter

Because tomorrow is a new day for all of us. #GiveALA, ALA Annual Fund, Pictured: Printz Award Committee in rainbow colored attire

Hashtags: #GiveALA, #LibrariesTransform

ALA social media accounts:

ALA Facebook: https://www.facebook.com/AmericanLibraryAssociation/
ALA Twitter: https://twitter.com/ALALibrary
ALA Instagram: https://www.instagram.com/americanlibraryassociation/