Public Awareness

Promote Library Card Sign-up Month with free tools

CHICAGO — Celebrate Library Card Sign-up Month with new downloadable tools and public service announcements (PSAs) designed to promote the benefits of Library Card Sign-up Month to the public.

Comic book legend Stan Lee named Honorary Chair of Library Card Sign-up Month

CHICAGO – This September, Stan Lee, co-creator of Spider-Man, the Hulk, X-Men, Iron Man and the Fantastic Four, will encourage children to get the most important school supply of all: a library card.

As the Honorary Chair of Library Card Sign-up Month, Lee has donated his image to a print and digital public service announcement (PSA). ALA will place the PSA in magazines and on websites to remind parents and educators that a library card is a key tool in achieving academic success. 

Now accepting nominations for the 2014 Carnegie Corporation of New York/New York Times I Love My Librarian Award

NEW YORK – The American Library Association (ALA) is now accepting nominations for the 2014 Carnegie Corporation of New York/New York Times I Love My Librarian Award. The award invites library users nationwide to recognize the accomplishments of the exceptional public, school, college, community or university librarians. Nominations will run through Sept. 12 and are being accepted online at  

ALA releases 2014 State of America’s Libraries Report

Libraries continue to transform to meet society’s needs, but school libraries feel the pain of tight budgets

CHICAGO — Libraries continue to transform to meet society’s changing needs, and more than 90 percent of the respondents in an independent national survey said that libraries are important to the community.

National Library Week, April 13-19, celebrates the role of libraries

CHICAGO – Libraries across the country are continually changing to adapt to the evolving needs and expectations of the communities they serve.

Communities nationwide will celebrate the contributions of libraries and library workers during National Library Week, April 13-19, 2014. This year’s theme is “Lives Change @ your library.”

Celebrate National Library Week with new promotions and tools

CHICAGO — Looking for ways to promote National Library Week (April 13-19, 2014)? The American Library Association’s Campaign for America’s Libraries has a variety of tools and promotional ideas to help you promote the theme of Lives change @ your library. Tools are available at

Leading up to and throughout National Library Week, the Campaign is hosting several social media promotions.

Promote yourself @ your library

CHICAGO – Looking for ways to promote your library and library services to your community? Check out the American Library Association's Campaign for America’s Libraries, @ your library brand.

The @ your library brand was developed to provide libraries of all types, across the country and around the world, with a strong unified message about the value of libraries and librarians. The brand serves as a reminder that no matter the interest, information and resources are available @ your library.

Australia libraries promote @ your library campaign with Library Lovers Day

CHICAGO – The @ your library public awareness campaign has found success in the land down under.

A recent article in Information Today written by Victoria Anderson, a consultant in the Public Library Services branch of the State Library of New South Wales in Sydney, Australia, documents the history of Library Lovers Day in Australia.

You can find the article by visiting

Promotional ideas wanted for National Library Week 2014

CHICAGO — The American Library Association's (ALA) Campaign for America's Libraries is soliciting stories telling how libraries of all types are promoting National Library Week with the theme Lives change @ your library.  Ideas will be shared on the National Library Week tools page.  Librarians can email ideas to  

Author David Baldacci weighs in on e-books, library budget cuts in @ your library video

CHICAGO — Author David Baldacci, who wrote the best-seller “Absolute Power,” said he believes publishers will provide libraries with greater access to e-books in a video produced by the American Library Association (ALA) Public Information Office (PIO) for the ALA’s website for the public,


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