Public Awareness

ALA invites public to nominate librarians for the 2015 I Love My Librarian Award

CHICAGO – The American Library Association (ALA) asks library users to nominate librarians who have transformed lives and communities through education and lifelong learning for its coveted 2015 I Love My Librarian Award. The award invites library users nationwide to recognize the public service of exceptional public, school, college, community college or university librarians. Library users can nominate their favorite librarians now through Sept. 28 by visiting

The New York Public Library joins Carnegie Corporation of New York in sponsoring the I Love My Librarian Award

Nominations for the eighth year of the award are open now

NEW YORK — The American Library Association (ALA) is pleased to announce that The New York Public Library has joined as one of the co-sponsors of the I Love My Librarian Award. The New York Public Library will work with the ALA in the promotion of the award and the selection process.

Free webinar: How to Leverage Snoopy to Run a Library Card Sign-Up Campaign for Your Library

CHICAGO — Snoopy is coming to your library. Are you ready?

Learn how to leverage this year’s Library Card Sign-up Month spokesdog—Snoopy!

A free webinar, at 2 - 3 p.m. CDT on July 21, offers inexpensive ideas and success stories that your library (no matter how big or small) can easily replicate to create a great library card sign-up campaign.

Some participants will be selected at random to receive complimentary Library Card Sign-up Month products from ALA Graphics.

PR Forum 2015: Building an Evergreen Brand with Craig Herman of Peanuts Worldwide Entertainment

CHICAGO — What are the elements that go into growing an evergreen brand?  At the 2015 PR Forum, held from 8:30 – 9:30 a.m., Sunday, June 28 at the ALA Annual Conference in San Francisco, Craig Herman, executive director of publishing at Peanuts Worldwide Entertainment, will discuss how the Peanuts brand reached new audiences to develop the next generation of fans.

Herman, a 25-year veteran of publishing, has held high-level positions at Running Press, Simon and Schuster and HarperCollins. He was named Advertising Age Marketer of the Year in 2011.

Celebrate Library Card Sign-up Month with Snoopy

CHICAGO —This September, Snoopy, the world-famous beagle, who has been known as The Flying Ace, The Masked Marvel and Man’s Best Friend, will add a new title to his resume as Honorary Chair of Library Card Sign-up Month. As  Honorary Chair, Snoopy will remind parents and caregivers, children and teens that the coolest card of all is a library card!

Libraries showcase free financial resources

CHICAGO — Libraries from Maine to Hawaii will offer activities that will teach members of their communities how to hone their financial decision-making skills during “Money Smart Week @ your library,” April 18 – 25. More than 3,500 free Money Smart Week events will take place throughout the country on topics ranging from saving for college and managing student loan debt to budgeting and retirement. 

Celebrate National Library Week with new promotions and tools

CHICAGO — Looking for ways to promote National Library Week (April 12-18, 2015)? The American Library Association’s Campaign for America’s Libraries has a variety of tools and promotional ideas to help you promote the theme of Unlimited possibilities @ your library. Tools are available at

Leading up to and throughout National Library Week, the Campaign is hosting a new social media promotion that showcases the changing role of libraries.

Application deadline extended: Apply to win $3,000 to promote your library

CHICAGO — The application deadline for the Scholastic Library Publishing National Library Week Grant has been extended to Monday, Jan. 26.

Libraries seeking to share their stories and raise public awareness are encouraged to apply for the 2015 Scholastic Library Publishing National Library Week Grant. The library that develops the best public awareness campaign using the National Library Week theme will be awarded $3,000 to promote its library and library services.

Lansing, Mich. librarian selected for prestigious national public service honor

Cherry Hamrick receives Carnegie Corporation of New York/
New York Times I Love My Librarian Award

NEW YORK — Today, Cherry Hamrick, library director of the Delta Township District Library in Lansing, Mich., will receive the Carnegie Corporation of New York/New York Times I Love My Librarian Award for her outstanding public service to the community and ongoing commitment to changing lives through education. Hamrick is one of only 10 librarians within the United States recognized this year for this esteemed honor.

Richmond, Ind. librarian selected for prestigious national public service honor

Frances Yates named recipient of the Carnegie Corporation of New York
New York Times I Love My Librarian Award


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