Public Awareness

Jeff Julian is new Public Awareness Office director

CHICAGO – Cathleen Bourdon, associate executive director for advocacy and member relations, has announced that Jeff Julian will be the new director of the Public Awareness Office, effective January 4, 2016.

ALA to launch Libraries Transform public awareness campaign

CHICAGO – On October 29, American Library Association (ALA) President Sari Feldman will officially launch Libraries Transform, a national public awareness campaign that will highlight the transformative nature of our nation’s libraries and elevate the critical role libraries play in the digital age.

As part of the national launch, Feldman will tour a variety of libraries in Washington, D.C. to view the power of libraries in action and to gather best practices that will be shared with the library profession and the public at large.

Free webinar: Using door-to-door marketing for library card sign-ups

CHICAGO – Join the American Library Association (ALA) for a free webinar to learn about a new and innovative way to increase library card sign-ups all year long, not just during Library Card Sign-up Month in September. The webinar, "Increase Your Reach: Using Door-to-Door Marketing for Library Card Sign-Ups," will take place at 11 a.m. Central time on Wed., Oct. 21, 2015.

Nominations will close Sept. 28 for 2015 I Love My Librarian Award

CHICAGO — The American Library Association (ALA) is reminding library users that nominations for its prestigious 2015 I Love My Librarian Award will close on Monday, Sept. 28. Library users nationwide can nominate their favorite librarians who have transformed lives and communities through education and lifelong learning by visiting http://www.ilovelibraries.org/lovemylibrarian. The award recognizes the public service of exceptional public, school, college, community college or university librarians in the U.S.

Connect and plug in with your library card — September is Library Card Sign-up Month

CHICAGO — September is Library Card Sign-up Month, a time when the American Library Association (ALA) and libraries across the country promote the value of a library card and library services. From finding a job, starting a new business, to getting homework help and becoming more engaged in your community, a library card offers limitless opportunities to transform lives through education and lifelong learning. 

ALA invites public to nominate librarians for the 2015 I Love My Librarian Award

CHICAGO – The American Library Association (ALA) asks library users to nominate librarians who have transformed lives and communities through education and lifelong learning for its coveted 2015 I Love My Librarian Award. The award invites library users nationwide to recognize the public service of exceptional public, school, college, community college or university librarians. Library users can nominate their favorite librarians now through Sept. 28 by visiting http://www.ilovelibraries.org/lovemylibrarian.

The New York Public Library joins Carnegie Corporation of New York in sponsoring the I Love My Librarian Award

Nominations for the eighth year of the award are open now

NEW YORK — The American Library Association (ALA) is pleased to announce that The New York Public Library has joined as one of the co-sponsors of the I Love My Librarian Award. The New York Public Library will work with the ALA in the promotion of the award and the selection process.

Free webinar: How to Leverage Snoopy to Run a Library Card Sign-Up Campaign for Your Library

CHICAGO — Snoopy is coming to your library. Are you ready?

Learn how to leverage this year’s Library Card Sign-up Month spokesdog—Snoopy!

A free webinar, at 2 - 3 p.m. CDT on July 21, offers inexpensive ideas and success stories that your library (no matter how big or small) can easily replicate to create a great library card sign-up campaign.

Some participants will be selected at random to receive complimentary Library Card Sign-up Month products from ALA Graphics.

PR Forum 2015: Building an Evergreen Brand with Craig Herman of Peanuts Worldwide Entertainment

CHICAGO — What are the elements that go into growing an evergreen brand?  At the 2015 PR Forum, held from 8:30 – 9:30 a.m., Sunday, June 28 at the ALA Annual Conference in San Francisco, Craig Herman, executive director of publishing at Peanuts Worldwide Entertainment, will discuss how the Peanuts brand reached new audiences to develop the next generation of fans.

Herman, a 25-year veteran of publishing, has held high-level positions at Running Press, Simon and Schuster and HarperCollins. He was named Advertising Age Marketer of the Year in 2011.

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