ALA Publishing

New eCourse: Customizing Google Analytics and Google Tag Manager

Chicago—ALA Publishing eLearning Solutions announces a new facilitated eCourse, Customizing Google Analytics and Google Tag Manager. Tabatha Farney will serve as the instructor for a 4-week facilitated eCourse starting on August 7, 2017.

Estimated Hours of Learning: 24
Certificate of Completion available upon request

Learning outcomes

After participating in this eCourse, you will:

Step-by-step guidance on migrating library data

CHICAGO — Most librarians and staff participate in at least one data migration during their careers. And since the new systems inevitably work differently than the old ones and require different data to function, it’s always a challenge to plan smooth migrations that position libraries to immediately leverage new system capabilities.

A manual for creating and sharing online library instruction

CHICAGO — Designed to be reused and shared, learning objects are digital content and assessments centered on student learning outcomes. The promise of sharing online instruction across libraries, campuses, or a consortium holds time-saving appeal. An easy to follow tutorial for creating online library instruction with learning objects, “Creating and Sharing Online Library Instruction: A How-To-Do-It Manual For Librarians,” published by ALA Neal-Schuman, is written by Joelle Pitts, Sara K.

Fandom programs, festivals, and events at your public library

CHICAGO — The new book “50+ Fandom Programs: Planning Festivals and Events for Tweens, Teens, and Adults,” published by ALA Editions, will help public libraries give fans who are passionate about genres, characters, games, and book series plenty of reasons to return to the library again and again. Fandom programming can require planning across departments, tie-ins to collections and community partnerships, and targeted marketing.

Quick, low-cost ways to make big changes? Absolutely.

CHICAGO — Tactical urbanism, a global grassroots movement to improve cities by and for the people who live in them, has applications that are tailor made for libraries. Tactics like “start small,” “value intangibles,” and “bundle pragmatics with delight” can help libraries engage with their users while also solving immediate problems. Best of all, these projects can be lightweight, inexpensive, and quick to realize.

New Workshop—Fake News, Real Concerns: Developing Information Literate Students

CHICAGO—ALA Publishing eLearning Solutions announces an exciting new workshop, Fake News, Real Concerns: Developing Information Literate Students with Donald Barclay. This workshop will last 90 minutes and take place on Thursday, July 27, 2017 at 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific.

New Workshop: How to Transform Your Library on a Shoestring Budget

CHICAGO—ALA Publishing eLearning Solutions announces an exciting new workshop, How to Transform Your Library on a Shoestring Budget with Julia Merritt, Wendy Hicks, and Krista Robinson. This workshop will last 90 minutes and take place on Wednesday, July 26, 2017 at 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific.

New Session: Build a Great Team

CHICAGO—ALA Publishing eLearning Solutions announces a new session of our popular workshop, Build a Great Team with Catherine Hakala-Ausperk. This workshop will last 90 minutes and take place Wednesday, July 19, 2017, at 2:30pm Eastern/1:30pm Central/12:30pm Mountain/11:30am Pacific.

The collection is all around

CHICAGO — Public libraries’ mission, skills, and position in their communities make them ideal facilitators of public access to local resources. In other words, the collection is all around, and libraries can help citizens discover historical, cultural, and natural riches that they might otherwise overlook.

How to win library funding through political advocacy

CHICAGO — As the saying goes, all politics is local. And 90% of funding for public libraries comes from the will of local politicians and, in turn, from local voters. So it’s urgent that librarians, library supporters, and anyone interested in running an election or campaign for a library understand the strategies, resources, and tactics necessary for positive political action. Whether election day is four months away or four years away, there are immediate steps library leaders and local library ballot committees should take to help secure a successful ballot initiative later.

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