Popular workshop presents strategies for reaching patrons in their 20s and 30s with great programs

For Immediate Release
Tue, 09/08/2015


Liz Steiner

Marketing Manager

ALA Publishing


CHICAGO — ALA Publishing announces a new iteration of its popular workshop, Building Great Programs for Patrons in their 20s and 30s, with Katie LaMantia and Emily Vinci. This workshop will last 90 minutes and is hosted live at 2:30 p.m. Eastern on Wednesday, Oct. 21, 2015.

To plan for your library’s present and future, it’s essential to target patrons in their 20s and 30s. In this workshop, Kate LaMantia and Emily Vinci will present strategies and resources for reaching the 20s and 30s demographic. Using the insight they’ve gained throughout their careers, they’ll also share ideas and examples of effective programs and marketing approaches.

Topics include:

  • Budgeting for programs
  • Marketing your programs to target this demographic
  • Off-site programs and working with community partners
  • Series and stand-alone programs
  • Programming themes such as pop culture, nostalgia, DIY, educational/personal growth, and others
  • Ways to measure outcomes
  • Overcoming challenges and unexpected obstacles

About the Instructors:

Katie LaMantia is a teen librarian at the Schaumburg Township District Library in Schaumburg, Illinois. A former teen advisory board member and now current YA librarian and 20-30 something, she has a personal interest as well as professional in serving the needs of this demographic. She has presented at multiple state and national library conferences about libraries, teens, and technology.

Emily Vinci received her Masters of Library and Information Science from the University of Illinois at Urbana-Champaign in May 2012, and currently serves as a popular services librarian specializing in adult readers’ advisory at the Schaumburg Township District Library in Schaumburg, Illinois. Her interests include expanding library appreciation and knowledge of comics and graphic novels, and catering to hard-to-reach demographics such as the 20s and 30s crowd.  A pop culture fiend, she is always looking for new ways to incorporate popular culture into the public library.

Registration for this workshop is available on the ALA Store. You can purchase registration at both individual and group rates.

ALA Editions Workshops are designed to give you and your staff the opportunity to participate in a hands-on learning experience that will help you make the best technology decisions for your library.

ALA Editions publishes resources used worldwide by tens of thousands of library and information professionals to improve programs, build on best practices, develop leadership, and for personal professional development. ALA authors and developers are leaders in their fields, and their content is published in a growing range of print and electronic formats. Contact ALA Editions at (800) 545-2433 ext. 5843 or editionscoursehelp@ala.org.

ALA Store purchases fund advocacy, awareness, and accreditation programs for library professionals worldwide.