Using Tumblr to connect with your community

For Immediate Release
Mon, 06/15/2015


Liz Steiner

Marketing Manager

ALA Publishing

CHICAGO — ALA TechSource introduces a new workshop Tumblr for Public Libraries, with Molly Wetta and Kate Tkacik. This 90-minute workshop is hosted live at 2:30 p.m. Eastern on Wednesday, July 22, 2015.

Tumblr saw so many book lovers on its platform that it started its own book club! When you tap into Tumblr’s vibrant community of publishers—young adult authors, avid readers and librarians—you will also connect with your local community. Tumblr thrives on fandom, passion sharing, called “reblogs,” which extends the reach of your content and strengthens community. After getting you started with the basics of Tumblr culture, getting buy-in from administrators, and coordinating a contributor team, Molly Wetta and Kate Tkacik will show you how to join the conversation and draw in your patrons.

Topics covered will include:

  • How to review books with GIFs
  • Recommend tags for boosting your reblogs
  • Sharing readers advisory flowcharts and graphics
  • Curating offbeat booklists
  • Bringing book clubs online
  • Delivering personalized reading suggestions through Tumblr's ask box features

About the Instructors:

Molly Wetta is a collection development librarian at Lawrence Public Library in Kansas, where she selects young adult materials, graphic novels, and media, and is a member of the social media team.

Kate Tkacik is the e-resources librarian at Foundation Center San Francisco. In addition to running shhh! no running in the library!, she has written and presented on Tumblr at several conferences. Tkacik was recognized as a 2013 Library Journal Mover & Shaker for her work on Tumblr.

Registration for this ALA TechSource Workshop is available on the ALA Store. You can purchase registration at both individual and group rates.

ALA TechSource Workshops are designed to give you and your staff the opportunity to participate in a hands‐on learning experience that will help you make the best technology decisions for your library.

ALA TechSource is a publishing imprint of the American Library Association. ALA TechSource publishes Library Technology Reports and the ALA TechSource Blog.

ALA Store purchases fund advocacy, awareness, and accreditation programs for library professionals worldwide.