New workshop shows how to improve website user experience with A/B Testing

For Immediate Release
Fri, 05/22/2015

Contact:

Liz Steiner

Marketing Manager

ALA Publishing

esteiner@ala.org

CHICAGO — ALA TechSource introduces a new workshop Improving Website User Experience with A/B Testing, with Scott W. H. Young. This 90-minute workshop is hosted live at 2:30 p.m. Eastern on Wednesday, June 24, 2015.

One of the first steps in building a useful and usable library website is to understand the experience of users. A/B testing is a user experience (UX) research method that can be used to gain new perspectives on user behaviors. The insights generated from A/B testing can be directly applied towards building more user-centered websites.

In conjunction with Weave, we present this new workshop with librarian and user experience designer Scott W. H. Young, who will provide participants with an overview of various UX research methods, including attitudinal, behavioral, quantitative, and qualitative. He will then dive deeper into A/B testing, guiding participants through the A/B testing process with specific real-world examples and results that demonstrate user experience improvements for a library website.

After participating in this workshop, you will:

  • have concept understanding of UX research methods;
  • understand the application of A/B testing for library websites;
  • learn strategies for introducing and integrating a user-centered design program to existing library workflows.

About the Instructor:

Scott W. H. Young is an assistant professor and digital initiatives librarian at Montana State University, where he specializes in user experience research, web development, and social media community building.

Registration for this ALA TechSource Workshop is available on the ALA Store. You can purchase registration at both individual and group rates.

ALA TechSource Workshops are designed to give you and your staff the opportunity to participate in a hands‐on learning experience that will help you make the best technology decisions for your library.

ALA TechSource is a publishing imprint of the American Library Association. ALA TechSource publishes Library Technology Reports and the ALA TechSource Blog.

ALA Store purchases fund advocacy, awareness, and accreditation programs for library professionals worldwide.