Use Facebook in the library to engage users

For Immediate Release
Wed, 04/08/2015


Liz Steiner

Marketing Manager

ALA Publishing

CHICAGO — ALA TechSource has brought back the popular workshop Facebook in the Library: Enhancing Services and Engaging Users, with David Lee King. This is a 90-minute workshop and is hosted live at 2:30 p.m. Eastern on Wednesday, May 20, 2015.

Around 154 million Americans—51 percent of the population—are now using Facebook, according to a recent study by Edison Research. How effectively are you using this direct, free means of communication to reach out to your library’s patrons and users? Digital branch and social networking innovator David Lee King will share what he’s learned from years of experience and experiments with the Topeka and Shawnee County’s Facebook page. He will answer your questions and share time-saving tips on getting the most out of using Facebook.

Topics include:

  • fundamentals for setting up and managing your Facebook page;
  • planning content for your library Facebook page;
  • how to engage the library’s Facebook fans;
  • how to market your library through a Facebook page.

About the Instructor:
David Lee King is the digital branch and services manager at the Topeka and Shawnee County (Kansas) Public Library, where he plans, implements and experiments with emerging technology trends. He speaks internationally and writes about emerging trends, website usability and management, digital experience planning and managing tech staff. David was named a Library Journal "Mover and Shaker" for 2008 and recently published his first book, "Designing the Digital Experience." He writes the “Internet Spotlight” column in Public Libraries magazine with Michael Porter and blogs.

Registration for this ALA TechSource Workshop is available on the ALA Store. You can purchase registration at both individual and group rates.

ALA TechSource Workshops are designed to give you and your staff the opportunity to participate in a hands‐on learning experience that will help you make the best technology decisions for your library.

ALA TechSource is a publishing imprint of the American Library Association. ALA TechSource publishes Library Technology Reports and the ALA TechSource Blog.

ALA Store purchases fund advocacy, awareness, and accreditation programs for library professionals worldwide.