Charlene Li is Keynote Speaker at ASCLA President's Program

For Immediate Release
Tue, 03/31/2015

Contact:

Marianne Braverman
Marketing and Programs Manager
Association of Specialized and Cooperative Library Agencies
Association of Specialized and Cooperative Library Agencies

CHICAGO — Charlene Li, will be the keynote speaker at the President’s Program hosted by the Association of Specialized and Cooperative Library Agencies (ASCLA) at the upcoming ALA Annual Conference in San Francisco.

Join us for a special session with bestselling author Charlene Li, as she explores the evolving role of leadership in the digital era. Digital and social technologies have revolutionized relationships—and leadership is not immune. Despite the pressure to engage, leaders sometimes remain on the sidelines. Li will discuss how librarian leaders can use technology to listen, share and engage with constituents, at scale, as well discuss common objections and concerns of leaders — and how to address them.

Li is the founder of Altimeter Group and the author of the New York Times bestseller, "Open Leadership," and the coauthor of the critically acclaimed, bestselling book "Groundswell." She was named one of the “Top 100 Social Media Influencers” in 2015 by StatSocial, Learn more at http://www.charleneli.com/ and check out her blog here: http://www.charleneli.com/blog/.

"We are excited to have Ms. Li as our guest at the ASCLA President's Program," ASCLA President Kathleen Pfieffer said. "In reading both 'Groundswell'  and 'Open Leadership,' I was impressed by the common sense approach used by Ms. Li. She makes a compelling argument for the proactive use of social media by both businesses and the public sector as a way to engage and inform customers and constituents. In the ASCLA President’s Program at ALA Annual, you will see and hear why she has been engaged to speak to and train leaders at some of the largest businesses in the world. Her message to embrace the right social media at the right time is a strategy that will pay big dividends for any agency."

The ASCLA President’s Program is a part of ASCLA’s many valuable program and event offerings at the ALA Annual Conference and will be held from 10:30 a.m. - noon on Sunday, June 28, 2015. Conference registration is required in order to participate in this event—you can register now at the ALA Annual Conference website. A complete list of ASCLA events at the Annual Conference is available on the ASCLA website.

ASCLA, a division of the American Library Association (ALA), is a diverse organization of librarians and support staff who work in academic and public libraries, state agencies, specialized libraries and cooperatives, as well as those who are self-employed. Our division’s work centers on member-driven interest groups that represent the diversity and important work of our engaged and active members. Not an ASCLA member, but interested in forming new interest groups, receiving discounted registration rates on ASCLA preconferences and online courses, and other important membership benefits? Join, renew or add ASCLA to your ALA membership at www.ala.org/membership.